The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking for insights into how to make better content decisions, you should consider utilizing demand data. By analyzing demand data, you can gain insight into how popular a particular television show or movie is in different geographic regions. This can be useful when making decisions about content valuation, acquisition, distribution, and programming.
For example, let's consider the show "Primal." In January 2024, "Primal" had 6.3 times the audience demand of the average show in Brazil, which indicates strong demand. By tracking the show's decline in popularity, you can analyze which aspects of the show are losing or gaining attention. However, this must be taken into account with context; while it may be concerning that there was a decrease in demand compared to the last 90 days, "Primal" could still be performing well overall.
Furthermore, "Primal" is in the top 8.6% of all TV shows in terms of demand in Brazil. It is also in the 98.1th percentile for drama genres, indicating that it has higher demand than 98.1% of other drama titles in Brazil. These metrics are crucial in order to understand the show's worth and potential value.
Another valuable aspect of utilizing demand data is that it can help with international expansion. "Primal" has a travelability rating of good. Its demand in Brazil was 41% of its demand in the United States, which is considered excellent. Hence, if an executive wanted to grow "Primal's" audience in Brazil, there is great potential.
Additionally, looking at the show's longevity is important for understanding the show's potential value over time. If "Primal" can maintain a high demand audience for a long period of time, it could be a valuable asset for a platform or network. Meanwhile, its momentum is also strong, meaning that demand for the show is growing faster than the average for all titles. Therefore, executives can utilize the momentum factor to predict how much more growth the show might experience in the future.
Finally, it is good to understand the type of audience that enjoys the particular show when examining what potential spinoffs or franchises can be developed from the show. For instance, it has been found that fans of "Primal" also like shows such as "The Mandalorian," "Family Guy," and "Ted Lasso." Demographic trends like this can be used by executives to make more informed content decisions and programming decisions.
In conclusion, demand data is an essential tool in understanding audience behavior towards shows. Utilizing demand data, executives can inspect the popularity of a show, foreign markets worthy of focusing, viewer curations, and popping trends, which they can apply to programming, distribution, content, and acquisition decisions.
Primal's travelability to Brazil in the last 30 days is 37%, which means that the audience demand for Primal is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Primal travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Primal, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been modified on March 3, 2024, 1 p.m. PST using television demand datasets from Parrot Analytics for Primal in Brazil. We provide our partners with deep entertainment industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.