The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives in the industry, you understand how crucial it is to make data-driven decisions. At Parrot Analytics, we provide you with all the necessary tools to evaluate demand data, which can guide you in your content, acquisition, distribution, and programming decisions. Taking the example of "Professionals," we will demonstrate how demand data can help you make more informed decisions.
Content Valuation - Are you unsure of how much to spend on content or the worth of a particular title for your platform? Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. In the case of "Professionals," the show has a demand in Brazil, which is 2.9 times the average. Moreover, the show's demand in Brazil has increased by 14.7% in February 2024. By using the content valuation system, you can estimate a show's ability to drive subscriptions, mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services.
Acquisition Decisions - How can you determine the type of content that shows an opportunity to acquire or produce? Using Parrot Analytics' demand data, you can evaluate what type of content is popular in a local market or on a global scale. Analyzing the top 10 global markets, "Professionals" is the number one TV show in Brazil and has audience demand 2.9 times the average in the country. In Canada, demand for the show is also good. Therefore, if looking to acquire or produce a similar series, you can use demand data to determine the right market or genre to target.
Programming Decisions - Do you need to make optimal release strategy decisions and pricing? Demand data can show you when demand for a show is at its peak and how it changes over time. As for "Professionals," demand spiked in late February 2024 in Brazil. Also, our demand data can provide insights into popular genres and what resonates with the audience. For instance, "Professionals" ranks at the 94.6th percentile in the thriller genre in Brazil, which means it has higher demand than 94.6% of all thriller titles in the country.
Distribution Decisions - Are you unsure of which platforms would be the best fit for your content? By using demand data, you can assess how popular a show is compared to other TV shows available on the market. In the case of "Professionals," its worldwide audience demand across all platforms is good. Moreover, the demand for "Professionals" in Brazil was 194% of the demand in its country of origin, South Africa, indicating a potential international appeal.
In conclusion, Parrot Analytics' demand data can help you make more informed decisions that could benefit your business. From content valuation to programming decisions, the data can provide crucial insights to assist with acquisitions or greater audience engagement. By evaluating the demand data for "Professionals" as an example, you can observe how it performs in various markets and identify trends that may help in your decision-making process.
Professionals's travelability to Brazil in the last 30 days is 183%, which means that the audience demand for Professionals is 183% of the demand in its country of origin, South Africa. Click through to another market to discover how well Professionals travels internationally.
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Acquire the best shows from partners such as viaplay to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Professionals), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as viaplay by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Professionals, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular viaplay‘s Professionals is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for viaplay and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Professionals, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been updated on March 18, 2024, 12:45 p.m. PST using global television demand data from Parrot Analytics for Professionals in Brazil. We provide our partners with deep TV industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.