The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed decisions about content acquisition, distribution, and programming. One way to do this is by using demand data to evaluate a TV series like "Programa Da Maisa".
Firstly, assessing the demand data reveals that the show has good demand in Brazil, with 2.8 times the audience demand of the average show in Brazil over the last 30 days. This indicates that the show has value and should be considered as a strategic asset for a streaming platform. In addition, it also means that the show has a baseline value of 2.8 times that of other shows in Brazil.
Secondly, the decreasing trend in demand for the show over the last 30 days suggests that it may not be performing as well as it has in the past, and that it may be losing popularity. However, evaluating the show's performance on a rolling year basis reveals that it has increased popularity with a peak demand of 3.5 times the title average in the last 30 days, indicating that it is currently gaining momentum.
Thirdly, examining the top 10 global markets where "Programa Da Maisa" is most in-demand reveals that the majority of the markets show adequate demand for the show. This information would be helpful in deciding how to best distribute and market the show in different regions and could help quantify its value to other streaming platforms. Additionally, it could inform content acquisition decisions as new shows are developed or added to a library.
Finally, evaluating the show's performance in relation to other shows reveals not only how it is doing compared to the title average but also how it is doing in a specific genre. The show ranking at the 96.9th percentile in the talk-show genre indicates that it is doing better than most titles in that genre, which could be useful information when considering how to position the show alongside others in the same category.
In conclusion, using demand data to evaluate the performance of a TV series like "Programa Da Maisa" can help entertainment executives make more informed decisions about content acquisition, distribution, and programming. By considering factors such as audience demand, popularity trends, global market performance, and genre ranking, entertainment executives can leverage data to make the best decisions possible for their platform, network, or studio.
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Our TV audience measurement dataset is truly global. Discover how popular SBT‘s Programa Da Maisa is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SBT and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Programa Da Maisa, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Talk Show), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 11:44 a.m. PST using tv demand datasets from Parrot Analytics for Programa Da Maisa in Brazil. We provide our partners with meaningful television workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.