The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives working at various types of organizations can use demand data provided by Parrot Analytics to make informed content, acquisition, distribution, or programming decisions for a given show like "Project Blue Book."
Content Valuation: One way to use demand data is to calculate the economic value of the content to a specific platform or streaming service over time. Executives can use demand data to understand how much a show is worth to a particular target audience, or in comparison to other shows, how much it contributes to the bottom line of the platform and how it might drive subscriptions or mitigate churn.
Content Discovery and Recommendations: Demand data can also help entertainment executives understand their specific audience's preferences. Using the show's affinity analysis, executives can assess what drives the show's audience and recommend the title to other users with similar tastes.
Content Optimization: Executives can use specific demand data points from Parrot Analytics to make decisions for a specific region. For instance, executives can optimize release strategies or pricing by analyzing the performance of "Project Blue Book" seasonally in Brazil. Executives can also use demand data to identify "white spaces" or opportunities in the market where particular genres are not available.
Competitive Benchmarking: Demand data can showcase "Project Blue Book" against other shows in the entertainment industry. Comparing the show's performance globally against other shows can help executives measure the title's success or benchmark it.
Subscriber Acquisition and Retention: Demand data can also assist entertainment executives in acquiring and retaining subscribers. Executives can gather insights about which titles will work better for their strategy, providing a better understanding of which audience to target, and which titles to acquire from other markets.
In conclusion, demand data being used by Parrot Analytics can significantly aid entertainment executives in making informed decisions. For "Project Blue Book," demand data can be used to valuate content, adjust marketing campaigns, optimize pricing and release strategies, recommend similar titles, and improve subscriber acquisition and retention.
Project Blue Book's travelability to Brazil in the last 30 days is 121%, which means that the audience demand for Project Blue Book is 121% of the demand in its country of origin, United States. Click through to another market to discover how well Project Blue Book travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Project Blue Book is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Project Blue Book, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Project Blue Book in Brazil. We provide our partners with valuable TV series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.