The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics’ demand data proves to be a valuable tool for entertainment executives, as it can provide insights into audience behavior, preferences, and trends for TV series and programs. For instance, by analyzing the demand data for the Brazilian TV show “Redetv! News” during October 2023, we can see how Parrot Analytics' demand data can be useful in making informed content or acquisition decisions.
One application for the demand data is content valuation. By using Parrot Analytics’ content valuation system powered by global content demand and supply, entertainment executives can determine how much a title is worth to a platform and calculate its ROI. For example, with “Redetv! News” experiencing 12.7 times more audience demand compared to the average show in Brazil last month, it indicates that the program has a high dollar value contribution to any platform. By leveraging this demand data, executives can make better-informed content valuation assessments and align it with their strategy.
The demand data can also inform programming decisions and distribution decisions. By analyzing the demand spikes, executives can identify which programming or distribution strategies will generate the most audience interest. In the case of “Redetv! News,” the show experienced an upswing in demand during October, suggesting that a particular episode or event heightened audience interest. Understanding the audience's interests and how they respond to certain content, executives can schedule programming and distribution strategically to maximize audience engagement.
Demand data can also help executives identify which titles have a high affinity with audiences, for example, similar genres, themes, or talent. By analyzing the other shows that fans of “Redetv! News” like, executives can gain insights into preferences and tailor their content acquisition and production decisions to better match their audience's tastes.
By examining the demand data for “Redetv! News” across different global markets, executives can assess the show’s potential in those markets and engage in travelability analysis. Not only does this provide an opportunity to expand the show's audience internationally, but it also offers data-driven insights into the show's spin-off potential. In this case, "Redetv! News" has poor franchisability metrics, indicating limited opportunities for spin-offs.
Overall, Parrot Analytics' demand data provides entertainment executives with a valuable tool for making informed decisions around content acquisition and production, programming, and distribution. By analyzing audience demand for shows like "Redetv! News," executives can gain insights into audience behavior, preferences, and trends that enable them to make better-informed decisions.
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Our TV audience measurement dataset is truly global. Discover how popular RedeTV!‘s Redetv! News is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RedeTV! and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Redetv! News, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been recreated on Dec. 10, 2023, 1:16 p.m. PST using television demand analytics from Parrot Analytics for Redetv! News in Brazil. We provide our partners with far-reaching OTT workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.
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