The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data, such as that showcased above for "Regular Show," can be an incredibly informative tool for entertainment executives looking to make more informed decisions concerning content valuation, acquisition, distribution, and programming. By analyzing the demand for a TV show, executives can gauge how popular the show is compared to the market average, what genres are resonating most with a given audience, and what type of content is exhibiting an opportunity to acquire or produce.
In the case of "Regular Show," entertainment executives can see that the show has performed well over the last 30 days, with 6.4 times the audience demand of the average show in Brazil, indicating good demand, and higher than 98.4% of all comedy titles in the country. The show has gained 183 spots during March in Brazil, showing a positive trend and popularity. In addition to these metrics, executives can also view the show's performance across the Parrot Pulse dimensions of travelability, longevity, momentum, franchisability, and reach, to see how well the show is performing on a global stage.
Using audience demand data, entertainment executives can make more informed content valuation decisions to determine how much a show is worth, how much of its value is being driven by demand for one of its stars, or how valuable a content library is to a given platform over time. Furthermore, demand data can help make better acquisition decisions, as executives can view what types of shows are exhibiting good local or global demand, as well as which titles can help with subscriber acquisition or retention. Demand data also informs distribution decisions by shedding light on the platforms or networks that should be targeted for a show's distribution, and programming decisions since demand data powers affinity analysis and allows executives to make more data-driven decisions on marketing campaigns ahead of a premiere.
In conclusion, by utilizing demand data, entertainment executives can make more informed decisions concerning content valuation, acquisition, distribution, and programming. With access to insights such as those highlighted above for "Regular Show," executives can better understand their audience's tastes and preferences, make more informed investing decisions, and strategically position their network, platform, or studio against others.
Regular Show's travelability to Brazil in the last 30 days is 29%, which means that the audience demand for Regular Show is 29% of the demand in its country of origin, United States. Click through to another market to discover how well Regular Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Regular Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Regular Show, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:04 p.m. PST using television demand datasets from Parrot Analytics for Regular Show in Brazil. We provide our partners with essential television industry capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.