The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, making informed content decisions matters in ensuring your platform stays relevant and popular with your target audience. One valuable tool in making these decisions is demand data, and in particular, understanding a TV series' audience demand. Let's take a look at the Brazilian miniseries, "Rei Davi," and see how understanding its demand data can help make informed decisions:
- Content valuation using demand data can help determine the dollar value contribution of "Rei Davi" to your platform. With its outstanding demand in Brazil, "Rei Davi" is a strategic asset for any streaming platform looking to attract and retain Brazilian subscribers.
- Demand enables you to value your content by quantifying the marginal revenue contribution of shows, such as estimating the amount of subscriptions and churn rate your platform could experience with "Rei Davi."
- In knowing that "Rei Davi" has an outstanding demand in Brazil, it can be assumed that its storyline resonates well with Brazilian culture and values, so understanding the show's demand can also help inform programming and content acquisition decisions in Brazil.
- Travelability helps identify the show's international demand and relative popularity compared to its home market. In the case of "Rei Davi," it has poor travelability, indicating that it may not perform as well in international markets as it does in Brazil.
- Momentum measures the pace of growth and sustained demand over time, so the rating of good for "Rei Davi" shows that it has maintained a fairly stable level of demand with some recent increasing popularity.
- Franchisability measures the potential of spin-offs or franchises and with a poor rating, it indicates that "Rei Davi" may not have the potential for content extensions.
- As a TV executive, understanding "Rei Davi's" global performance and top markets, such as Brazil, can help inform distribution and content acquisition decisions.
- Examining trends in the show's demand data, such as a recent increase in popularity, can help inform programming and marketing decisions for "Rei Davi."
- Using demand data to explore audience tastes and preferences, as well as understand the show's appeal, can help inform talent and brand partnerships that can further expand your audience reach.
Overall, understanding a show's audience demand data and how it relates to content valuation is a valuable tool for TV executives working in various entertainment capacities. By making informed content, acquisition, distribution, and programming decisions using demand data, you can maximize your audience engagement and ensure the relevance and longevity of your platform.
This is Rei Davi's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Rei Davi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular RecordTV‘s Rei Davi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rei Davi, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Rei Davi in Brazil. We provide our partners with deep TV series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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