The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it's important to make informed decisions about content acquisition, distribution, and programming. One tool that can help is demand data. Parrot Analytics' demand data provides insights into the popularity and performance of TV shows in specific markets. Using "Rise Of The Teenage Mutant Ninja Turtles" as an example, let's look at how demand data can inform content, acquisition, and programming decisions in Brazil.
First, content valuation can be determined using demand data. For example, Parrot Analytics provides a content valuation system that calculates the dollar value contribution of any title to any platform in any region. By using demand data to determine the value of a show like "Rise Of The Teenage Mutant Ninja Turtles," entertainment executives can make more informed decisions about content acquisition and distribution.
By examining the performance of "Rise of the Teenage Mutant Ninja Turtles" in Brazil in February 2024, we can see that the show has 3.1 times the audience demand of the average show in Brazil over the last 30 days, indicating good demand for the show. However, the show's demand has been decreasing recently, which executives should take into account when making programming decisions. The show also achieved the peak rank of #813 in Brazil and moved up in its rank by 51 spots during February in Brazil. Entertainment executives can use this demand data to evaluate the show's performance and popularity in Brazil against other shows in the market.
Additionally, by examining the show's performance in its genre, we can see that it ranks at the 96.3rd percentile, meaning "Rise Of The Teenage Mutant Ninja Turtles" has higher demand than 96.3% of all other comedy titles in Brazil. This information can help executives understand how the show is performing in relation to other comedy titles and make more informed programming decisions.
Moreover, demand data can help executives identify audience preferences and interests. For example, Parrot Analytics provides information on other shows that fans of "Rise Of The Teenage Mutant Ninja Turtles" also like, such as "Star Trek: Lower Decks," "The Owl House," and "Steven Universe: Future." Such insights can enable the executives to explore acquiring or producing similar shows that follow a similar theme/style that’s already proven popular with audiences in Brazil and generate more revenue.
Lastly, using Parrot Analytics demand data, executives can identify the top locations where a show is most in demand. By examining the top 10 global markets where "Rise Of The Teenage Mutant Ninja Turtles" is most in demand during the last 30 days, we can identify that the show outperformed the average demand of a TV show in each of these markets, indicating that it has international appeal. Executives can use this information to make more informed content acquisition and distribution decisions and to concentrate on the most in-demand markets for to expand user reach.
To summarise, executives can benefit from demand data by using it to value content, evaluate performance, identify audience preferences, and strategize for acquisition and distribution. By examining the performance of "Rise of the Teenage Mutant Ninja Turtles" in Brazil in February 2024, you can see how demand data can be applied to make informed content, acquisition, and programming decisions.
Rise Of The Teenage Mutant Ninja Turtles's travelability to Brazil in the last 30 days is 21%, which means that the audience demand for Rise Of The Teenage Mutant Ninja Turtles is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Rise Of The Teenage Mutant Ninja Turtles travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rise Of The Teenage Mutant Ninja Turtles, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been changed on March 29, 2024, 7:25 a.m. PST using demand metrics from Parrot Analytics for Rise Of The Teenage Mutant Ninja Turtles in Brazil. We provide our partners with valuable content analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.