The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for content can help inform content, acquisition, distribution and programming decisions. The popularity of "Rookie Blue" in Brazil is an example of how demand data can guide strategic decision making.
Content Valuation: Using Parrot Analytics' content valuation system based on demand data, it is possible to estimate the economic value of "Rookie Blue" to any platform in Brazil. Brazilian demand data reveals the value this title may be contributing to the platform against the platform's competitors. Data-driven content valuation can help determine the optimal strategy for recouping production costs, whether to acquire the series, or when to launch, how to price it, and how to market it to its maximum potential. In terms of content valuation, having a show with 2.4 times the audience demand of the average show in Brazil over the last 30 days indicates that "Rookie Blue" is a relatively valuable asset to have on a platform.
Market Analysis: In this instance, audience demand reveals that "Rookie Blue" is a highly popular show in Brazil. With demand having increased by 53.8% during December, it indicates that the show is successfully holding audience attention. From this, an executive can conclude that this show could be a valuable addition to their platform in Brazil and should consider acquiring it or ensuring they keep the rights on this show if it is already part of their library. The fact that the show climbed up in its rank by 526 spots during December in Brazil shows that it is gaining a larger following.
Content Analysis: By looking at the metadata of the show, understanding the genre and audience it targets can help determine the right strategy to ensure that the show will be a success on a platform in Brazil. “Rookie Blue” ranks at the 96.5th percentile in the romance genre in Brazil, indicating that the romance genre is highly popular in Brazil, and there is a market for this type of content. As one of the most viewed programs this month in Brazil, a streaming executive can analyze the characteristics of the series that could be driving demand for this title. By also looking at shows with similar follower's profiles such as "Legend Of The Seeker", "The Dropout", "Saving Hope", and "White Collar", an executive can assess whether acquiring similar content would be a valuable addition to their platform.
Reviews and Ratings: Addressing ratings and reviews is an important task for any streaming platform to increase the audience's trust and retention. In this case, an executive can look at ratings and reviews for "Rookie Blue" to understand the quality of this series and ensure that the content they're licensing is of good quality. If the ratings and reviews of the show are overwhelmingly positive, it can be an indicator of the show's continued success.
Global Performance: Global performance across dimensions such as longevity, momentum, franchisability, and reach provided by Parrot Analytics can help determine if a title is suitable for worldwide distribution. Being in the 91% in-country demand makes this show a suitable candidate for global distribution. Since demand for "Rookie Blue" is good in Brazil, as well as in other countries such as Russia, Germany, and Canada, an executive can conclude that this show has global appeal and would be a good addition to a platform's library.
Comparative Analysis: Lastly, comparative analysis of "Rookie Blue's" demand on a 1-year rolling basis versus the last month can reveal insights into its performance. While "Rookie Blue" had an average demand on a rolling year basis of 0.8 times the average title, this increased to 2.4 times the title average for the last 30 days. Thus, it's clear that its popularity is increasing, making it a good acquisition to attract new subscribers to the platform while keeping the current audience happy.
In conclusion, analyzing the audience demand data of a particular title such as "Rookie Blue" can provide valuable insights for an executive to make strategic decisions. By using demand data as a guide, executives can optimize the content acquisition process, make data-informed content decisions, and ensure success on their platforms.
Rookie Blue's travelability to Brazil in the last 30 days is 22%, which means that the audience demand for Rookie Blue is 22% of the demand in its country of origin, Canada. Click through to another market to discover how well Rookie Blue travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Global and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rookie Blue, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 4:32 p.m. PST using global tv demand data from Parrot Analytics for Rookie Blue in Brazil. We provide our partners with deep content expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.