The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, demand data is a critical tool. In the example of "Roque Santeiro," analyzing audience demand in Brazil can help executives understand how well the show is resonating with viewers in that country. For instance, the show has 2.7 times the audience demand of the average show in Brazil over the last 30 days, indicating good demand.
Demand also relates to content valuation since it is built to provide economic valuations based on global content demand and supply. Using Parrot Analytics' content valuation system which is based on demand data, executives can ascertain the dollar value contribution of a title, to any platform, in any region, thus allowing for informed content acquisition or programming decisions.
Demand data can also be used to uncover new opportunities for content distribution. For example, analyzing audience demand for "Roque Santeiro" in various markets around the world indicates where the show is most in-demand, making it easier for executives to identify emerging markets for content distribution. Furthermore, by using demand data to analyze what other shows fans of "Roque Santeiro" also like, entertainment executives can provide more targeted programming and acquisition strategies, leading to increased engagement and retention of audiences.
Similarly, demand data is beneficial in assessing a TV series’ ability to drive subscriptions and reduce churn for a streaming platform. An increase in audience demand for a show over time can provide useful insights to executives to determine whether to continue investing in that content or whether it's time to move on to more popular titles. Additionally, demand data can inform executives which titles to buy if they hope to grow their audience or which shows to select for exclusive distribution based on exclusive demand metrics.
Demand data can also uncover potential new markets for content distribution, determine optimal release strategies, and assist with pre and post-premiere marketing. Finally, by examining demand data, entertainment executives can quantitatively answer questions like how popular is my show relative to the market average and what genres are resonating most with my current audience, thus gaining valuable insights into viewer preferences and behavior.
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Acquire the best shows from partners such as Rede Globo to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Roque Santeiro), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Roque Santeiro is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Roque Santeiro, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Roque Santeiro in Brazil. We provide our partners with far-reaching television series workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.