The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed content acquisition, distribution, and programming decisions. In this case, taking the example of "Rupaul's Drag Race Uk Vs The World," executives can use the following insights gleaned from demand data to evaluate content value and help them determine their next steps in a strategic decision-making process:
1. Content Valuation: Demand data from Parrot Analytics can be used to compute the economic value of a TV series like "Rupaul's Drag Race Uk Vs The World." The economic value of the show can be determined by analyzing how much it contributes to a platform's revenue and by the number of subscriptions gained or maintained. Given the high demand for the show in Brazil and across other global markets, executives can establish and justify a budget for the show's production or acquisition.
2. Acquisition and Programming Decisions: Demand data can help executives with content acquisition decisions by providing an understanding of what type(s) of content exhibit opportunities to acquire or produce. Furthermore, executives can use demand data to discover underserved markets for content distribution; in the case of "Rupaul's Drag Race Uk Vs The World," it is popular in Brazil, which presents an opportunity to penetrate deeper into the Brazilian market. Demand data can also help with programming decisions by providing insights on genres that resonate most with the audience and assessing the popularity of specific shows compared to others in the same genre.
3. International Expansion: The fact that "Rupaul's Drag Race Uk Vs The World" is a show that does well on a global scale is an excellent example of how demand data can be used to facilitate and optimize international expansion. By identifying where the show is in high demand, executives can devise a strategy for growing the show's audience and revenue in new markets. Similarly, executives can use this data to determine where to expand their operations.
4. Marketing and Promotion: Demand data provides valuable insights for pre-release marketing. By exploring the tastes and content preferences of the audience, executives can tailor marketing campaigns to reach the audience more efficiently. Furthermore, the demand data of related shows like "Rupaul’s Drag Race: Untucked," "Rupaul's Drag Race Uk," and "RuPaul's Drag Race All Stars" can inform promotional strategies for cross-promotions, thereby expanding the audience.
5. Franchisability: There is poor franchisability (spin-off potential) for "Rupaul's Drag Race Uk Vs The World." Executives could use demand data to identify other IP that could be developed into successful franchises or spin-offs, thus opening up new revenue streams.
In summary, demand data provides executives with a valuable tool for making informed content acquisition, distribution, and programming decisions. In the case of "Rupaul's Drag Race Uk Vs The World," demand data shows that the show has remarkable demand in Brazil and across other international markets, indicating opportunities for content acquisition, international expansion, and marketing and promotional activities. Through the use of demand data, entertainment industry executives can make more informed strategic decisions that result in better ROI on investments in content.
Rupaul's Drag Race Uk Vs The World's travelability to Brazil in the last 30 days is 112%, which means that the audience demand for Rupaul's Drag Race Uk Vs The World is 112% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Rupaul's Drag Race Uk Vs The World travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. BBC Three, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Rupaul's Drag Race Uk Vs The World.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Rupaul's Drag Race Uk Vs The World from partners like BBC Three.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Rupaul's Drag Race Uk Vs The World? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC Three to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Three by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Rupaul's Drag Race Uk Vs The World. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Three to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rupaul's Drag Race Uk Vs The World), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Three by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Rupaul's Drag Race Uk Vs The World, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Three‘s Rupaul's Drag Race Uk Vs The World is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Three and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rupaul's Drag Race Uk Vs The World, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Rupaul's Drag Race Uk Vs The World in Brazil. We provide our partners with smart media industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.