The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive within the entertainment industry, you are inundated with new content for your platform on a daily basis, and it can be difficult to determine which properties will resonate with your viewers. This is where demand data, like that provided by Parrot Analytics, is incredibly valuable.
"Salve Jorge" is a great example of how demand data can inform content decisions. Understanding that this TV series has 5.6 times the audience demand of the average show in Brazil over the last 30 days is incredibly important. This show is performing well and is now in high demand. Furthermore, with the show having the majority of the audience in Brazil, it may be worth considering how to leverage this popularity by increasing efforts with community outreach and engagement in this market.
Additionally, demand data can provide insight into audience preferences and trends. This is shown by the fact that “Salve Jorge'' ranks at the 98.8th percentile in the romance genre in Brazil in February, which highlights its strength within the category. Key insights can be obtained from fans of the show, which can be used to determine which other shows might resonate well with fans of "Salve Jorge."
There are various ways that demand data such as this can inform strategy. For instance, if an executive was looking to invest in a show, Parrot Analytics content valuation system could reveal the dollar value contribution of any title. This empowers executives to make more informed decisions about how to allocate their resources effectively by understanding which shows represent the best value for their money.
The data can also play a vital role in determining the optimal distribution strategy for the platform. This could mean identifying potential markets where "Salve Jorge" could attract audiences. Similarly, assessing the slice of the demand market that your show has for your desired genre through the data can inform how it should be promoted.
Finally, demand data can help with programming decisions. The spike in demand that occurred in late February 2024 for Brazil is an example of this. It indicates that a notable event occurred, or the cultural zeitgeist shifted, and therefore executives would be well-advised to investigate precisely what happened, as to gain insights into audience interests. This information can then be used as a basis to develop programming a similar context.
All in all, demand data is a vital tool for the entertainment industry executives. It provides the foundation for the creation and distribution of content by using data to gauge audience preferences and interest. Ultimately, this information enables executives to make more informed content property decisions, which can result in better outcomes for the content creators, distributors, and viewers.
This is Salve Jorge's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Salve Jorge travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rede Globo‘s Salve Jorge is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rede Globo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Salve Jorge, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 12:49 a.m. PST using global demand content analytics from Parrot Analytics for Salve Jorge in Brazil. We provide our partners with extensive subscription-video-on-demand expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.