The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make informed content decisions for your platform and ensure that your investments are aligned with audience preferences. The case of "SBT Brasil" in Brazil in October 2023 showcases how demand data can help with content valuation, acquisition, distribution, and programming decisions.
Using demand data, you can assess the value of a TV series, such as "SBT Brasil," for any given platform. The Parrot Analytics content valuation system, powered by global content demand and supply, can reveal the dollar value contribution of a title to any platform in any region. With demand for "SBT Brasil" at 19.6 times the average show in Brazil over the last 30 days, the show's outstanding demand is a strong indicator of its value to any streaming or linear platform in Brazil.
Demand data for "SBT Brasil" can also help you with acquisition decisions. By examining the top 10 global markets where the show is most in-demand, as well as its performance over time, you can determine the show's global appeal and how it compares to other titles in its genre. For instance, "SBT Brasil" outperforms the demand of the average TV show in each of the top 10 markets where it's most popular, which includes Brazil, Portugal, Paraguay, and Argentina.
In addition, demand data can inform your distribution decisions. Travelability measures a show's international demand relative to its home market, and for "SBT Brasil," it shows that the show's travelability is poor. This information can help you gauge the potential of "SBT Brasil" for global expansion, or whether it should focus on maximizing its audience in Brazil.
Furthermore, demand data can help with programming decisions, such as scheduling and marketing campaigns for the show. Monitoring the show's momentum, the pace of growth, can help you assess the effectiveness of your marketing campaigns. Meanwhile, the show's longevity can help you determine how well audience demand is maintained over time and identify catalog content that can increase engagement and retain viewers.
Finally, you can use demand data to optimize your content recommendations and discovery strategies. By understanding your audience's preferences and taste clusters, you can ensure that your content is being seen by the right audience on your platform.
Overall, demand data has a lot to offer to TV executives looking to make more informed decisions around content valuation, acquisition, distribution, and programming for their platforms. By leveraging tools like Parrot Analytics' content valuation system and examining the performance of your shows against key global markets, you can ensure that your investments are well-aligned with audience preferences and maximize the success of your platform.
This is SBT Brasil's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well SBT Brasil travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SBT‘s SBT Brasil is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SBT and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SBT Brasil, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been altered on Dec. 10, 2023, 1:09 p.m. PST using television demand content from Parrot Analytics for SBT Brasil in Brazil. We provide our partners with smart SVOD competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.