The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT platform or TV production company, analyzing the demand data of "SBT Notícias" in October 2023 in Brazil can provide valuable insights for making content or programming decisions.
Based on the high demand for "SBT Notícias," it is clear that there is a dedicated audience for this local news program, indicating that there could be an opportunity to create similar content to attract a similar audience. Additionally, the fact that demand for "SBT Notícias" has been increasing over the past 30 days suggests that now is a good time to invest in this type of content.
Demand data also reveals that "SBT Notícias" has higher demand than 98.7% of all news titles in Brazil, making it a strategic asset for a streaming platform or linear broadcast network. As an entertainment executive, leveraging demand data to value the content library of a platform over time can also inform content acquisition or distribution decisions. Specifically, understanding the baseline value of a title can help decide how much to spend on content or how to assess the value of exclusivity.
Moreover, analyzing the global demand of "SBT Notícias" can inform scalable concept testing and pre-release marketing efforts. For instance, taking note of the top 10 global markets where "SBT Notícias" is most in-demand can help identify which platforms to target for content distribution and inform the best release strategy. This type of information can also reveal under-monetized titles and allow for finding new opportunity markets for content distribution.
Overall, using demand data to better understand a show like "SBT Notícias" can lead to more informed content, acquisition, distribution, and programming decisions. By leveraging insights from demand data, entertainment executives can make strategic decisions that result in long-term success for their platforms and networks.
This is SBT Notícias's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well SBT Notícias travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SBT‘s SBT Notícias is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SBT and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for SBT Notícias, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Dec. 5, 2023, 1 p.m. PST using demand content analytics from Parrot Analytics for SBT Notícias in Brazil. We provide our partners with valuable content analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.