The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT or SVOD platform executive, you will want to use data analysis to help determine which content would be popular with your audience. In this context, analyzing the data from "Seinfeld" for the month of March 2024 in Brazil can provide valuable insights as to how demand data can help with content acquisition decisions.
One particular insight revealed by the data is that the demand for "Seinfeld" is good in Brazil, with 7.2 times the audience demand of the average show in Brazil over the last 30 days. This suggests that the show has the potential to be popular on an OTT or SVOD platform in Brazil. Moreover, the show has increased in popularity by 21.5% during March of that year.
Another valuable insight is that "Seinfeld" is doing exceptionally well in the comedy genre, ranking at the 98.6th percentile in Brazil in March. This means "Seinfeld" has higher demand than 98.6% of all comedy titles available in Brazil. Based on this insight, an executive could explore which other comedy titles are similarly in high demand among the Brazilian audiences to make better-informed content planning decisions.
By using data from Parrot Analytics' content valuation system, an executive can also determine how much to spend on content and estimate the value of exclusivity for a particular title. Specifically, by examining the audience demand for "Seinfeld" across different global markets, an executive can better determine the value of the show in different countries, as well as how much to invest in acquiring the show's rights or creating a localized version. For instance, Brazil's demand for "Seinfeld" represents 23% of the demand in its country of origin, the United States.
Furthermore, analyzing "Seinfeld's" travelability rating- which quantifies a show's international demand relative to its home market and has been rated as "outstanding" for this title- can help executives better understand whether a show's popularity is limited to certain markets or if it has potential to travel globally.
Finally, executives can use demand data to inform pre-release marketing, optimize release strategy and pricing, and create affinity analysis to determine which TV shows will help gain or retain subscribers. Furthermore, demand data can be used to uncover under-monetized titles and identify new markets for content distribution.
In conclusion, analyzing demand data using Parrot Analytics' content valuation system is a crucial tool for executives when making informed content, acquisition, distribution, and programming decisions. By examining the data from a successful show such as "Seinfeld," executives can gain valuable insights into how demand data can inform their content strategy at a global level.
Seinfeld's travelability to Brazil in the last 30 days is 22%, which means that the audience demand for Seinfeld is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Seinfeld travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Seinfeld is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Seinfeld, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:01 p.m. PST using global demand datasets from Parrot Analytics for Seinfeld in Brazil. We provide our partners with valuable television series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.