The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make better content decisions or acquisition decisions, the demand data for "Sen Çal Kapimi" in Brazil during January 2024 provides a great example of how you can leverage audience demand insights.
One way demand data can be used is for content valuation. Using demand data, you can estimate how much a particular title or library of content is worth to your platform or company. In the case of "Sen Çal Kapimi," the fact that it has 2.2 times the audience demand of the average show in Brazil over the last 30 days signals that it is a valuable asset that is outperforming most other titles in that market. Similarly, the fact that demand for the show has been increasing recently and that it achieved peak demand of 3.6 times the title average in the last 30 days (up from 1.6 times the title average over the last 90 days) indicates strong growth potential.
Another way demand data can be helpful is by informing production and programming decisions. If you're a TV production company or studio, you can use demand data to identify what genres or themes are resonating most with audiences, and what type(s) of content exhibit an opportunity to acquire or produce. For instance, the fact that "Sen Çal Kapimi" ranks at the 95.9th percentile in the romance genre in Brazil during January 2024 means that it is resonating particularly well with Brazilian audiences that enjoy romance content. Similarly, the fact that the show spiked in demand toward the end of January, and that it outperforms the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days, signals an opportunity for content distributors and SVOD platforms to capitalize on the show's growing popularity.
Demand data can also be useful for guiding distribution and acquisition decisions. Entertainment executives can use demand data to pinpoint the platforms or networks where their content will perform best, or to identify the most valuable content to acquire or distribute. In the case of "Sen Çal Kapimi," the fact that demand for the show in Brazil was 35% of the demand in its country of origin (Turkey) suggests that there is an opportunity to expand the show's international audience in Brazil. Additionally, the fact that the show achieved outstanding audience demand of 6.2x in Russia means that it could be a particularly attractive acquisition for SVOD platforms or content distributors looking to expand their audience in that region.
In conclusion, demand data can provide valuable insights to entertainment executives looking to make more informed content, acquisition, programming, and distribution decisions. The example of "Sen Çal Kapimi" in Brazil during January 2024 demonstrates how demand data can be leveraged to better understand audience preferences, identify growth opportunities, and make data-driven decisions that lead to more successful content strategies.
Sen Çal Kapimi's travelability to Brazil in the last 30 days is 23%, which means that the audience demand for Sen Çal Kapimi is 23% of the demand in its country of origin, Turkey. Click through to another market to discover how well Sen Çal Kapimi travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX Türkiye‘s Sen Çal Kapimi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX Türkiye and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sen Çal Kapimi, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:57 a.m. PST using demand metrics from Parrot Analytics for Sen Çal Kapimi in Brazil. We provide our partners with valuable content analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.