The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you understand the importance of data-driven decision-making when it comes to content. The good news is that you don’t have to rely solely on intuition or subjective measures of success anymore. With tools like Parrot Analytics, you can make more informed decisions based on objective data that reflects real audience demand for TV shows, such as "Sesame Street".
Using demand data, you can determine how much a title is worth to a platform, and "Sesame Street" is an excellent example of this. In Brazil, where its demand is exceptional, it has achieved 9.5 times the audience demand of the average show over the last 30 days. In turn, this reveals the dollar value contribution of this title to any given platform in that region.
In addition, demand data informs content valuation and enables competitive benchmarking. For example, compared to its demand of 8.6 times the average over the last 90 days, demand for "Sesame Street" in Brazil has been steadily increasing, indicative of its growing popularity. As of March 2024, this show has substantial audience demand in Brazil, ranking at the 98.8th percentile in the family genre and moving up the rank by 151 spots during March. It also had higher demand than 98.8% of all family titles in Brazil.
Furthermore, audience demand data can provide excellent insights into the content that's popular in different markets, which helps you make informed decisions about programming and acquisition strategies. In this case, the show's demand in Brazil was 16% of the demand in its country of origin, the United States.
When it comes to content distribution, identifying trends and clusters in audience demand can help you make data-driven decisions about which platforms to target for maximum impact. For example, by examining the top 10 global markets where "Sesame Street" has the most in-demand viewership, you can accurately allocate resources for marketing, acquisition, and distribution strategies.
Finally, understanding audience demand data can help you identify the future potential of a title, for example, whether it's suitable for franchise expansion. For instance, the excellent demand data for "Sesame Street" revealed by Parrot Analytics' content valuation system illustrates the potential for spin-offs or franchised content.
In conclusion, incorporating demand data into your decision-making process can bring valuable insights into content worthiness, appeals to specific markets, distribution strategies, audience retention, and even franchise potential. Therefore, add Parrot Analytics to your arsenal of tools for more data-driven decision-making to thrive in this ever-evolving entertainment landscape.
Sesame Street's travelability to Brazil in the last 30 days is 16%, which means that the audience demand for Sesame Street is 16% of the demand in its country of origin, United States. Click through to another market to discover how well Sesame Street travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. PBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Sesame Street.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Sesame Street from partners like PBS.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Sesame Street? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as PBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from PBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Sesame Street. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as PBS to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sesame Street), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as PBS by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sesame Street, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Sesame Street is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sesame Street, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Sesame Street in Brazil. We provide our partners with extensive TV capabilities to help them drive better and more informed content licensing strategies. Contact us today to find out more.