The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed content decisions that will bring success to your platform. One strategy for doing so is by using demand data to assess the popularity of TV shows in different markets. In this case, as an example, let's consider the reality show "Shark Tank" in Brazil in January 2024.
Firstly, demand data can be used to evaluate the popularity of "Shark Tank" in Brazil in comparison to other TV shows. The demand for "Shark Tank" in Brazil, with 2.1 times the audience demand of the average show over the last 30 days, is good. Thus, demand in Brazil over the last month was higher than average. Additionally, demand for this show has been increasing recently by 0.1 times since the last 90 days.
Using demand data also helps understand the relationship between content and its viewers. For example, the Parrot Pulsa report revealed that "Shark Tank" has exceptional momentum, meaning that its growth rate of demand is extraordinary compared to other reality shows. Similarly, its global travelability is outstanding, meaning that it has great international demand relative to its origin country, the United States. Additionally, the show's reach is rated as outstanding, indicating that it has a high number of people demanding this show.
Furthermore, demand data helps evaluate the potential geographic expansion of the show, analyzing other markets where "Shark Tank" could be successful. The global popularity of "Shark Tank" varies significantly across markets. Therefore, understanding where this show is loved is essential when considering global distribution. For instance, comparing the demand in Brazil to that in other countries shows that the show is in high demand in the United States with 11.8 times the audience demand of the average show in that country, and it has outstanding demand in France, the Netherlands, and Canada.
Finally, and most interestingly, leveraging demand data assists in making content valuation-related decisions. In this specific case brought up by "Shark Tank," it makes sense to consider data like audience expressed demand rates across countries or regions before deciding on scalable market strategies or how much budget to allocate to the show. Additionally, understanding the show's longevity and the trends in audience demand can highlight opportunities to acquire or produce similar content to "Shark Tank" to maintain and grow subscribers.
In conclusion, understanding the popularity of TV series among viewers is essential for strategic decision-making for executives in the entertainment industry. Demand data helps executives by providing insightful information to make data-driven decisions concerning content evaluation, acquisition, distribution, and programming with investors and stakeholders to ensure budgets and future business strategies align. Like "Shark Tank," which inspires entrepreneurs to pitch their business ideas to sharks aiming to secure funding, data and its analysis serve as that persuasive tool for executives to pitch and justify their programming decisions to key stakeholders.
Shark Tank's travelability to Brazil in the last 30 days is 21%, which means that the audience demand for Shark Tank is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Shark Tank travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Shark Tank is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shark Tank, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Business Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 4:44 a.m. PST using analytics from Parrot Analytics for Shark Tank in Brazil. We provide our partners with comprehensive SVOD know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.