The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data analysis for "South Park" in Brazil for the month of March 2024 provides valuable insights that can help entertainment executives make informed decisions. The generated data can help executives make decisions concerning content valuation, acquisition, distribution, programming, and strategic decision-making.
Demand data can be leveraged to determine content valuation, which is essential for content financing companies, studios, and content distributors. Parrot Analytics' content valuation tool helps to determine the dollar value generated by any title on a specific platform and region. By assessing South Park's performance in Brazil, the show performed outstandingly with 18.3 times the audience demand of the average show in Brazil over the last 30 days. This information can help studios, financing companies, and content distributors make a more informed decision about investing in the content.
Demand data also provides insights into the audience's taste, which is valuable for OTT platforms, SVOD platforms, entertainment talent agencies, and TV production companies. The information generated by Parrot Analytics can determine the show's most loyal fan base, which can help these companies find the right content and make content programming decisions. For example, by identifying the top ten shows that fans of South Park also like, including "Family Guy," "The Simpsons," and "Futurama," entertainment executives can use this list to tailor their programming and acquisition strategies to appeal to similar tastes.
Distribution decisions are crucial for linear networks and pay TV networks, and demand data can assist in making these decisions. Using the Parrot Pulse tool, executives can analyze South Park's global performance across six dimensions. The show's excellent performance across all six dimensions indicates its suitability for being distributed globally. It's exceptional travelability, momentum, franchisability, reach, and longevity are qualities that make the show an attractive acquisition.
Lastly, to ensure subscriber acquisition and retention, entertainment executives need to make informed content decisions. Demand data provides insights into audience preferences and their reaction to different titles, which executives can use when making acquisition and programming decisions. For example, South Park's increased demand in March in Brazil could be attributed to the people's preference for the show during that period. Executives can, therefore, use this data to find similar genres or shows that meet the described preferences to improve their subscriber acquisition and retention efforts.
In conclusion, demand data has many applications in the entertainment industry and can be used by any company that deals with TV shows or movies. Parrot Analytics' demand data on South Park for March 2024 in Brazil provides various insights, including content valuation, audience tastes, franchise spin-off potential, global performance across six dimensions, and acquisition and programming decisions.
South Park's travelability to Brazil in the last 30 days is 33%, which means that the audience demand for South Park is 33% of the demand in its country of origin, United States. Click through to another market to discover how well South Park travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s South Park is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for South Park, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for South Park in Brazil. We provide our partners with comprehensive TV know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.