The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive working for an OTT or SVOD platform, you can use demand data to make more informed acquisition decisions for your platform. Examining the demand results for "Star Wars: The Clone Wars" gives you insights on how this show performs in Brazil specifically. With 7.4 times the audience demand of the average show in Brazil, it is clear that the demand for this show is good and you can consider acquiring it for your platform. It is important to note that only 8.6% of all TV shows achieve this level of demand. Additionally, its demand has been decreasing slightly relative to the past 90 days. However, the peak demand for the show has increased by 37.5% over the past 30 days indicating it is increasing in popularity.
The top 10 global markets where "Star Wars: The Clone Wars" is most in-demand provide insights on the show. The United States, where the series is produced, has the highest demand globally with outstanding audience demand of 12.4 times higher than the average demand. Comparing demand data in Brazil to that of the show's origin, there is outstanding demand as the show achieved 30% of the demand in the United States. Examining the global performance of the show's demand on six dimensions, we find that its franchisability, reach, travelability, and momentum are outstanding. This also indicates that the show has spin-off potential and can expand across new markets.
Furthermore, analyzing affinity data can help you to understand the likeability of the show's content to your audience. By finding other shows that fans of "Star Wars: The Clone Wars" tend to like, such as "The Mandalorian", "Futurama", "Rick And Morty", "The Simpsons" and others, you may be able to identify other content on your platform that could provide more value to the audience that loves the show.
Overall, demand data can help you to make content acquisition, distribution, and programming decisions in several ways. You can use it to compare and value content, analyze international opportunities, tailor your advertising and social media campaigns, identify potential spin-off opportunities, or even predict the level of subscription growth that a show may produce. These insights can help you create a more strategic and informed plan of action for your platform.
Star Wars: The Clone Wars's travelability to Brazil in the last 30 days is 35%, which means that the audience demand for Star Wars: The Clone Wars is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: The Clone Wars travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Star Wars: The Clone Wars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Star Wars: The Clone Wars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Clone Wars, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for Star Wars: The Clone Wars in Brazil. We provide our partners with comprehensive SVOD insight to help them drive better and more informed content investment strategies. Contact us today to find out more.