The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content decisions. Luckily, demand data from Parrot Analytics can provide you with valuable insights that allow you to make data-driven decisions. Take the case of "Steven Universe" for the month of March 2024 in Brazil as an example.
One of the key benefits of demand data is that it can be used to help with content valuation. By looking at the demand for "Steven Universe" in Brazil, we can see that it has outstanding demand. In fact, it has 18.4 times the audience demand of the average show in Brazil over the last 30 days. This indicates that "Steven Universe" is a highly valuable property that could drive significant revenue for any platform that acquires it.
Demand data can also be used to inform acquisition and distribution decisions. Knowing that "Steven Universe" has exceptional demand in Brazil and is outperforming the average TV show across multiple global markets, a linear network or pay TV network could choose to license the series for broadcast in these markets. On the other hand, an OTT or SVOD platform could acquire the streaming rights to leverage the show's exceptional demand for their own service.
Programing decisions can also be informed by demand data. Knowing which shows are popular can help network heads and programming directors better select which types of content to invest in, and which shows to air or greenlight.
Another important concept in demand data is "travelability." Travelability quantifies a show's international demand relative to its home market. For "Steven Universe" in Brazil, travelability is exceptional, meaning that the show has strong potential to travel well and perform well in multiple markets.
Demand data can also inform the creation of new content. By analyzing similarity or affinity data, we can see that fans of "Steven Universe" enjoy other animated shows such as "The Amazing World Of Gumball" and "Ben 10: Alien Force." This shows creators the type of content that is popular among this genre's fans. This data can inform the development of future projects.
In conclusion, demand data is a powerful tool that can be used by entertainment industry professionals to make informed content decisions. In the case of "Steven Universe" in Brazil, we saw that the show has outstanding demand, strong potential for travelability, and is outperforming the average TV show across multiple global markets. This information can be used to inform content valuation, acquisition and distribution decisions, programming decisions, and even the creation of new content.
Steven Universe's travelability to Brazil in the last 30 days is 39%, which means that the audience demand for Steven Universe is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Steven Universe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Steven Universe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Steven Universe also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Steven Universe, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for Steven Universe in Brazil. We provide our partners with meaningful TV series analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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