The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be an incredibly useful tool for executives working in the entertainment industry, helping them make more informed content, acquisition, distribution, and programming decisions. Let's take the example of "Supernatural" in Brazil during March 2024 to illustrate this point.
Firstly, demand data can inform content valuation. By using demand data to understand how popular a show is relative to the market average, executives can make more informed decisions about how much to spend on content. In the case of "Supernatural", its demand data reveals that it has 24.2 times the audience demand of the average show in Brazil, making it an outstanding performer. Content valuation using demand data could be used to answer questions such as how much the show is worth, what the baseline value of the show is, and how the show is performing as an acquisition-driving or churn-reducing title.
Demand data can also help with strategic decisions around supply and demand. Executives can use demand data to determine what types of content are exhibiting opportunities for acquisition or production. In the case of "Supernatural", its audience demand has increased by 18.2% in Brazil during March 2024, indicating that it may be worth considering acquiring or producing similar content in this market.
Additionally, demand data can help executives with subscriber retention and growth. By understanding which titles are keeping their current audience happy and which titles will attract new subscribers to their platform, executives can make better acquisition and programming decisions. For example, executives can use demand data to answer questions such as which titles to buy if they want to grow their audience or retain their current subscribers.
Finally, demand data can help with international expansion and performance. For "Supernatural", we can see that it has outstanding demand not just in Brazil but across the globe. Demand data can inform which markets present opportunities for expansion and help executives allocate funds to maximize content investments.
In conclusion, demand data is a valuable tool for entertainment executives across all areas of their work, from strategic decisions to valuation to acquisition to subscriber growth. By analyzing the example of "Supernatural" in Brazil during March 2024, we can see how demand data can be used to make more informed decisions and ultimately drive success in the industry.
Supernatural's travelability to Brazil in the last 30 days is 99%, which means that the audience demand for Supernatural is 99% of the demand in its country of origin, Canada. Click through to another market to discover how well Supernatural travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s Supernatural is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Supernatural, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Supernatural in Brazil. We provide our partners with meaningful content capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.