The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you a TV executive trying to make strategic decisions on content acquisition, distribution, or programming? You have come to the right place. As demand analysis experts at Parrot Analytics, we provide you with detailed insights into audience demand for TV content, which can help you make more informed and data-driven decisions. Let's explore how we can use the example of "Swamp People" to demonstrate how demand data can be helpful in content valuation, programming, and acquisition decisions across different markets like Brazil.
How Can We Use Demand Data to Value Content in "Swamp People"?
Demand data is essential for content valuation because it helps in assessing the viewership of content across various markets. This information can be used to determine the true worth of a TV series like "Swamp People" for different types of streaming services while assessing its potential to drive audience engagement and subscriptions. Parrot Analytics' content valuation system enables platforms to estimate the dollar value contribution of any title, to any platform, in any region, leading to well-informed content valuation decisions backed by real audience demand insights.
How Can Demand Data Help in Programming and Acquisition Decisions for "Swamp People"?
By analyzing the audience demand for "Swamp People" in Brazil, one of the most engaged global markets for this TV series, we can gain critical insights on programming and acquisition decisions. For instance, measuring the show's audience demand against the average title demand in the same market reveals that "Swamp People" generates 3.9 times more demand than other TV shows, making it an attractive acquisition for streaming service providers. Additionally, analyzing season-specific demand on the show can help programmers plan its scheduling and placement in their lineup since it is easy to tell which season of the TV series resonates with viewers at what particular time.
What Other Insights Can We Draw from "Swamp People" Audience Demand Data?
Parrot Analytics can provide you with detailed insights into the demand data for TV series like "Swamp People." In the case of "Swamp People" for Brazil over the month of February 2024, Parrot Analytics found that the show ranks in the 99.4th percentile in the documentary genre, with higher demand than 99.4% of other documentary titles in Brazil. Also, the show's momentum -the pace of viewership growth- is good, but franchisability (spin-off potential) performs poorly. When compared to the prior 90 days of Uruguay, "Swamp People" had a lower demand in February 2024. Using Parrot Analytics data, you can also identify other TV shows that fans of "Swamp People" like such as "Storage Wars," "The Simpsons," and "The Walking Dead" among others.
Utilizing Parrot Analytics' global demand data, we can tell that the show is more popular in specific regions, especially its origin country the United States, which had 7.9 times the audience demand for the month of February 2024. "Swamp People" also exhibits strong demand in Canada, the UK, Sweden, Germany, South Africa, Spain, and Australia. You can easily compare "Swamp People" audience demand data to that of other TV content to identify gaps in content prowess and potential.
By analyzing travelability data, which shows the audience demand for "Swamp People" in Brazil, relative to its home market, we see that it has a travelability score of poor, which can guide decisions involving global expansion. Finally, taking a look at demand trends over the last year reveals that audience demand has spiked in the last 30 days, which indicates an increased interest in the TV series.
In a nutshell, with the power of demand data, TV executives can make more informed content valuation, programming, and acquisition decisions. From assessing the potential worth of content to identifying gaps in the market, demand data helps the TV industry adjust to changes in consumption patterns and remain relevant to consumers.
Swamp People's travelability to Brazil in the last 30 days is 22%, which means that the audience demand for Swamp People is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Swamp People travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Swamp People is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Swamp People, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 3:34 a.m. PST using demand datasets from Parrot Analytics for Swamp People in Brazil. We provide our partners with comprehensive entertainment industry know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.