The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial to making informed content, acquisition, distribution, and programming decisions. Parrot Analytics, through its demand data, provides a comprehensive approach towards content valuation, content development, and audience insights. Based on the analysis of "Swamp Thing" for the month of March 2024 in Brazil, we can provide insights into how demand data can be used for decision making:
1. Content Valuation: Parrot Analytics content valuation system is based on global content demand and supply. Using demand data, we can calculate the ROI a specific title will bring for any given platform, as well as determine how much a show is worth, allowing you to make informed content and acquisition decisions. For instance, using demand data for "Swamp Thing," we can see that it has 2.7 times the audience demand of the average show in Brazil, indicating good demand.
2. Understanding Global Appeal: Demand data can help recognize the popularity of content worldwide. Through this, entertainment executives can develop an understanding of what types of content are most popular in their local markets or globally. For instance, the demand for "Swamp Thing" in Brazil was good, and it outperformed the demand of the average TV show in each of its top 10 global markets.
3. Franchisability: Through demand data, executives can recognize the potential for a franchise or spin-off. "Swamp Thing" has good franchisability, according to Parrot Pulse, which can help in making informed programming decisions.
4. Optimal Release Strategy: Demand data can also help inform the best release strategy for content. For example, "Swamp Thing" had a demand spike in late March 2024, making the data useful in realizing its success when strategically placed with the right pricing and released at the right time.
5. Platform-Specific Marginal Revenue Contribution: Parrot Analytics can help quantify the platform-specific marginal revenue contribution of a show and how it drives user engagement. As such, we can calculate how popular the show was based on the market average and how it helped to retain or acquire subscribers on any specific platform.
In conclusion, understanding audience demand provides an edge for entertainment executives as it informs content strategy, programming decisions, acquisition decisions, and distribution decisions. Parrot Analytics continues to provide insights through its demand data services that can be used to make informed decisions, including content valuation, optimal release strategy, and viewing audience preferences. Using the analysis of "Swamp Thing" in Brazil for March 2024 as a reference, we can conclude that demand data can provide a comprehensive approach towards understanding audience needs and preferences.
Swamp Thing's travelability to Brazil in the last 30 days is 96%, which means that the audience demand for Swamp Thing is 96% of the demand in its country of origin, United States. Click through to another market to discover how well Swamp Thing travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dc universe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Swamp Thing, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:03 p.m. PST using global tv demand metrics from Parrot Analytics for Swamp Thing in Brazil. We provide our partners with smart entertainment industry know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.