The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is critical to make informed content decisions and be privy to the audience's demand for titles in different markets. Parrot Analytics enables you to determine the popularity and potential of a show in a given market, providing you with a wealth of information that can be used in various ways to inform your decision-making process. Let's examine how the recent demand performance of "Sweet Home" in Brazil can help in content decisions.
By analyzing demand data for "Sweet Home" in Brazil for the month of March 2024, we can gather valuable insight. Firstly, we can determine how popular the show is by comparing its demand to the average TV show in the market. According to the data, "Sweet Home" has 8.6 times the audience demand of the average show in Brazil, indicating that its demand is outstanding. This information can be used to establish the show's value and inform content valuation decisions for the Brazilian market.
Furthermore, knowing how "Sweet Home" ranks in Brazil is crucial to understand its popularity compared to other shows in the market. The data reveals that "Sweet Home" achieved the peak rank of #275 in Brazil, and it has dropped by 71 spots during March. This information could be used to determine how to promote the show better and increase its rank to reach a more significant audience.
Additionally, by identifying the top ten markets where "Sweet Home" is most in-demand, we can understand how the show performs globally, which can be useful in acquisition decisions. In this case, South Korea is "Sweet Home"'s number one market globally, implying that the show could be a good investment for SVOD platforms or TV networks in that region. On the other hand, the demand has been outstanding in Brazil for the month of March 2024, indicating that there is ample opportunity to license and distribute the show in the region.
By using Parrot Analytics' demand data, we can identify the target market for a particular show. For example, by examining the show's demand in Brazil, we can assess whether the show should be dubbed or subtitled. If a show has high popularity but lower demand for dubbed material, then using subtitles could be the best option, helping the show reach a wider audience.
Demand data can also inform programming decisions. For instance, identifying other shows that "Sweet Home" fans like such as "Loki", "Gen V", "Percy Jackson And The Olympians", "60 Minutes (US)", "Invasion", "My Demon (마이데몬)", "Squid Game: The Challenge", "The Simpsons", and "The Umbrella Academy" can help TV networks to create programming blocks. Consequently, the TV network can drive up viewership by leveraging the popular "Sweet Home" viewership to promote other shows that fans are more likely to watch based on their taste rapidly.
In summary, Parrot Analytics' demand data can provide valuable insights on audience preferences, which can be used to inform content decisions, programming, acquisition decisions, and distribution strategies. By leveraging this data, entertainment executives can make well-informed and strategic decisions to reach a wider audience and increase the satisfaction of their existing audience.
Sweet Home (스위트홈)'s travelability to Brazil in the last 30 days is 71%, which means that the audience demand for Sweet Home (스위트홈) is 71% of the demand in its country of origin, South Korea. Click through to another market to discover how well Sweet Home (스위트홈) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sweet Home (스위트홈), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using tv demand content analytics from Parrot Analytics for Sweet Home (스위트홈) in Brazil. We provide our partners with deep TV series know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.