The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive in charge of content acquisition for a global OTT platform, the demand data for "Tales Of The Walking Dead" can help inform your content acquisition decisions. The show has achieved outstanding audience demand in Brazil, with its demand recently increasing by 42.8%, and ranking at the 99.2nd percentile in the drama genre for the month of March 2024.
The demand for this show has increased in popularity, with a peak demand that was 13.2 times the average over the last thirty days, compared to 12.1 times the average over the course of the entire year. This indicates that the show may have increased in popularity in Brazil, and potentially elsewhere, and may warrant further attention as it has peaked the rank of #163 in Brazil.
The Parrot Pulse for "Tales Of The Walking Dead" also provides valuable international performance-related insights on the show's travelability and reach. The show's franchise potential for spin-offs is okay, and its reach (the number of people expressing demand for the show) is okay. Additionally, examining the demand data for this show within the top 10 global markets can provide strategic insight for your content distribution strategy.
Content valuation is an effective economic valuation system that uses global content demand and supply to reveal the dollar value contribution of any title, to any platform, in any region. You can leverage Parrot Analytics' demand data to determine how much to spend on content and access the dollar value contribution of "Tales Of The Walking Dead" in Brazil, as well as across all platforms, globally. This will help inform your acquisition decisions and optimize your marketing campaign ahead of the premiere of the show.
Lastly, by examining the shows that fans of "Tales Of The Walking Dead" also like, such as "The Walking Dead", "The Walking Dead: Daryl Dixon" and "For All Mankind", you can identify the overlapping audiences and adjust your programming strategy accordingly.
In summary, Parrot Analytics' demand data provides entertainment executives with the necessary insights to make more informed content acquisition, distribution and programming decisions based on audience demand. The demand data for "Tales Of The Walking Dead" reveals its popularity in Brazil, its potential spin-off value, its reach, and its performance in the top 10 global markets, all of which can inform your content strategy and maximize the show's potential.
Tales Of The Walking Dead's travelability to Brazil in the last 30 days is 125%, which means that the audience demand for Tales Of The Walking Dead is 125% of the demand in its country of origin, United States. Click through to another market to discover how well Tales Of The Walking Dead travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Tales Of The Walking Dead is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tales Of The Walking Dead, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for Tales Of The Walking Dead in Brazil. We provide our partners with essential OTT workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.