The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make data-driven decisions when it comes to content valuation, acquisition, distribution, and programming. This is where demand data comes in, and it can provide valuable insights into how well a title is performing, which helps you make informed decisions. For example, let's look at "Taskmaster" in Brazil during the month of March 2024.
Firstly, you can use demand data to gain insights into how well a show is performing compared to other titles. "Taskmaster" has 2.7 times the audience demand of the average show in Brazil, which indicates good demand for the show. And, only 8.6% of all TV shows have this level of demand, which highlights how well "Taskmaster" is performing. You can use demand data to answer questions such as how popular is my show relative to the market average, and how popular is my show in this market or any other market in the world.
Next, you can use demand data to assess the value of your content library to a platform over time. For instance, "Taskmaster" has been on air since 2015 and has 152 episodes over 17 seasons. Its longevity measure is outstanding, which means it has maintained audience demand over time. As a TV executive, you can leverage this information to determine the value of acquiring and distributing such different seasons of "Taskmaster" in different regions to increase audience engagement.
Furthermore, you can use demand data to assess the value of exclusivity. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. You can calculate the ROI any given title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn. With such insights, you can determine how exclusivity can add value to your content library and increase audience engagement.
You can also use demand data to inform scalable concept testing. With "Taskmaster," you can determine which elements of the existing content do fans like the most and how can an upcoming production be optimized for success. Additionally, you can use demand data to identify opportunities productions exhibt to drive both acquisition or production.
Lastly, you can use demand data to optimize your marketing campaign ahead of premiere. The momentum of "Taskmaster" is outstanding, and you can use this to determine the best marketing campaigns to enhance its growth rate. Additionally, the response from fans of "Taskmaster" indicates what kind of demographics it's popular among they might like other shows such as "8 Out Of 10 Cats Does Countdown", "The Simpsons", "Bob's Burgers", and "Rick And Morty". These can act as potential different niches for promotional campaigns and the platforms to target with specific advertising.
Overall, demand data can be a valuable tool for entertainment executives across a variety of industries. By using the right data insights, executives can make informed decisions and gain a competitive advantage in the market.
Taskmaster's travelability to Brazil in the last 30 days is 9%, which means that the audience demand for Taskmaster is 9% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Taskmaster travels internationally.
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Acquire the best shows from partners such as Channel 4 to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Taskmaster), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Channel 4 by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Taskmaster, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Channel 4‘s Taskmaster is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Channel 4 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Taskmaster, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Panel Game), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:03 p.m. PST using global demand datasets from Parrot Analytics for Taskmaster in Brazil. We provide our partners with comprehensive entertainment industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.