The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, interpreting and understanding audience demand data is crucial to inform your content decisions. The case of "The Beatles: Get Back" can be used to illustrate how demand data can be used to inform content valuation, programming decisions, and international distribution decisions.
Firstly, demand data can help with content valuation. The show's high demand in Brazil and other countries can indicate that it is a valuable asset for a streaming service. Parrot Analytics' content valuation system can also provide a dollar value contribution of any title, to any platform, in any region. Based on this information, executives can make more informed decisions about how much to spend on content acquisition or production.
Demand data can also inform programming decisions. In the case of "The Beatles: Get Back," executives can determine which day and time slots would be ideal to capture audience attention. Insights can also be obtained from the show's audience affinity, as we learn that fans of "The Beatles: Get Back" also like shows such as "Atlanta" and "Fargo." Insights from audience affinity data can be used to improve the content recommendation systems of platforms, which in turn boosts viewer engagement.
Demand data can also help with distribution decisions, especially when it comes to deciding which markets to target for international distribution. The case of "The Beatles: Get Back" shows how Brazil has good demand for the series, which can inform decisions about distribution and marketing in the country. Additionally, examining the top 10 global markets where the show is most in demand can reveal which countries have a high potential for revenue generation through international distribution deals.
Demand data can also inform decisions about the production of content. For example, audience demand can be used to gauge the opportunity to acquire or produce content of a particular type or genre that is generating high demand in a given region.
Overall, the demand data presented in the case of "The Beatles: Get Back" can be used by entertainment executives to make more informed decisions about content valuation, programming decisions, and international distribution decisions. Demand data helps to identify content opportunities and metrics that are core to a company’s success in any given market.
The Beatles: Get Back's travelability to Brazil in the last 30 days is 93%, which means that the audience demand for The Beatles: Get Back is 93% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Beatles: Get Back travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Beatles: Get Back is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Beatles: Get Back, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Music Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for The Beatles: Get Back in Brazil. We provide our partners with meaningful subscription-video-on-demand workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.