The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make data-driven content decisions, you can use demand data to gain insights into different areas of your business. Let's look at how demand data for "The Big Bang Theory," obtained from Parrot Analytics, can be used to answer some of the questions that executives may have.
Content valuation uses demand data to answer questions such as, "How much is my series worth?" Demand data related to "The Big Bang Theory" reveals that it has 21.6 times the audience demand of the average show in Brazil over the last 30 days. Only 2.7% of all TV shows have this level of demand. Therefore, the show's demand data can be used to provide content valuations, revealing the dollar value contribution of the show to any platform or region. Such an economic valuation system can also estimate cannibalization of audiences if a title is available on multiple services.
By examining the top 10 global markets where "The Big Bang Theory" is most in-demand over the last 30 days, you can determine how to target specific regions to maximize the show's distribution. While the show achieved exceptional audience demand of 21.6x in the United States, Brazil had outstanding demand. Comparing the performance of the show on a 1-year rolling basis vs the last 30 days, executives can understand the show's popularity trends over time.
Demand data can also be used to inform subscriber acquisition and retention decisions, such as which titles to buy to attract new subscribers and keep current subscribers happy. In the case of "The Big Bang Theory," other shows that its fans also love include "Young Sheldon," "Breaking Bad," and "Friends." Therefore, acquiring these shows could help to acquire or retain viewers.
Demand data can also aid the decision-making process for supply and demand. By identifying gaps in the market or profitable genres, executives can invest or produce accordingly. For example, examining "The Big Bang Theory's" audience demand data for different markets can show which genres resonate most with a given audience.
Other areas in which demand data can help include determining optimal release strategies, pricing, and pre-release marketing, understanding taste clusters and recommendations, and identifying under-monetized titles and new opportunity markets. By leveraging Parrot Analytics' demand data platform, executives can get valuable insights and make informed decisions to stay a step ahead of the competition.
The Big Bang Theory's travelability to Brazil in the last 30 days is 60%, which means that the audience demand for The Big Bang Theory is 60% of the demand in its country of origin, United States. Click through to another market to discover how well The Big Bang Theory travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Big Bang Theory), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Big Bang Theory is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Big Bang Theory, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 19, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for The Big Bang Theory in Brazil. We provide our partners with valuable television industry competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.