The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data plays a crucial role in helping entertainment executives make informed content, acquisition, distribution and programming decisions. In this context, let's take a closer look at the audience demand data for "The Blue Planet" in Brazil for the month of March 2024 and explore how this information can help executives make strategic decisions.
Firstly, we can see that "The Blue Planet" has a demand that is 3.0 times the audience demand of the average show in Brazil over the last 30 days and only 8.6% of all TV shows have this level of demand. Additionally, compared to its demand of 2.7 times the average over the last 90 days, demand for this show has been increasing recently. This indicates that the show is attracting a growing audience in Brazil, making it a potentially valuable asset for any platform or TV network targeting this location.
Furthermore, we can see that "The Blue Planet" has shown exceptional longevity, which measures how well audience demand is maintained over time. Its momentum, the pace of growth, is also good, which indicates that the show is likely to continue to gain popularity. Its franchisability (spin-off potential) is good and its reach, the number of people expressing demand for a show is good. Given these factors, it's likely that the show can successfully expand its reach and generate further revenues for its platform or TV network.
The metadata for the show reveals that it started airing on 2001-09-12 and ended on 2001-10-31. It has 8 episodes over 1 season. Given that the show is over 20 years old, it's impressive that it still has an exceptional demand and shows no sign of slowing down.
Moreover, we can see from the Parrot Pulse for "The Blue Planet" that although its travelability is okay, the worldwide audience demand across all platforms is outstanding. Additionally, its demand in Brazil was 48% of the demand in its country of origin, the United Kingdom. This data can illustrate to executives that there may be a global appetite for this type of show, not just in Brazil or the UK.
Finally, we can see that fans of "The Blue Planet" also like "The Last Of Us", "Rick And Morty", "Game Of Thrones", and other popular shows. This information is valuable for discovering what types of shows resonate with the audience of "The Blue Planet" and what other content may perform well if acquired.
To summarize, the demand data for "The Blue Planet" in Brazil demonstrates that the show is an asset with increasing popularity and enduring demand. Executives can use this information to determine the content's valuation, its potential for expansion, and the value it adds to their portfolio. Besides, metadata like the show's travelability, momentum, franchisability, and reach can further inform their strategic decision-making process. Finally, studying related shows can also guide executives in making informed acquisition decisions that are likely to appeal to the same audience.
The Blue Planet's travelability to Brazil in the last 30 days is 27%, which means that the audience demand for The Blue Planet is 27% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Blue Planet travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Blue Planet is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Blue Planet, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Nature Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:02 p.m. PST using television demand data from Parrot Analytics for The Blue Planet in Brazil. We provide our partners with deep media industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.