The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a particular TV show is critical when making content, acquisition, distribution, and programming decisions. Let’s take the case of "The Continental: From The World Of John Wick" as an example. Over the last 30 days, the demand for this show in Brazil was 12.2 times the average, which means that it is a very popular show in the country. Compared to its demand over the last 90 days, demand for this show has increased recently.
In addition to providing audience demand insights over a 30 and 90 day period, Parrot Analytics can also measure the performance of a TV series over time, specifically on a 1-year rolling basis. This information can help identify trends and provide insights into a show's sustained audience demand. For instance, "The Continental: From The World Of John Wick" peaked at 15.4 times the average over the last 30 days, which is 4.8% higher than peak demand over the last year. This indicates the show has gained popularity in recent times.
Understanding audience demand in specific genres is also crucial, especially when making content acquisition and programming decisions. For example, "The Continental: From The World Of John Wick" ranked in the 99.7th percentile in the crime genre in Brazil, which means it has higher demand than 99.7% of all crime titles in Brazil. This information helps other studios and networks understand the competitive landscape and allows them to identify similar titles that are growing in popularity.
Parrot Analytics can also identify similar titles or genres that are likely to appeal to an audience that has shown an affinity and love for a particular TV show. In "The Continental: From The World Of John Wick" case, fans of this show also like "Gen V", "Loki", "Foundation", "The Wheel Of Time", "The Walking Dead: Daryl Dixon", "Secret Invasion", "Special Ops: Lioness", "Rick And Morty" and "Invasion." Identifying similar titles will assist TV executives in selecting content that is popular among their viewer base and may result in less subscriber churn.
As an entertainment executive, you may be interested in knowing how well a TV show is performing in other key markets around the world. Parrot Analytics can help with that too. "The Continental: From The World Of John Wick" held outstanding demand in each of the top 10 global markets where it was most in demand over the last 30 days. The United States is the number one market for this show, with an outstanding audience demand of 17.2x.
Analyzing audience demand across multiple countries can also provide insights into title travelability, which quantifies a show's international demand relative to its home market. In the case of "The Continental: From The World Of John Wick", its global travelability is outstanding, with demand in Brazil accounting for 54% of the demand in its country of origin. This information can help executives plan and distribute content across different regions worldwide.
Finally, Parrot Analytics can help executives assess the value of content using demand data. In the case of "The Continental: From The World Of John Wick", it is clear that demand for this TV show is high, which means it is more valuable to any platform, network, or studio that licenses it. To sum up, the analysis of "The Continental: From The World Of John Wick" in Brazil for October 2023 provides valuable insights for making more informed content decisions, such as content valuation, acquisition, programming, and distribution choices.
The Continental: From The World Of John Wick's travelability to Brazil in the last 30 days is 67%, which means that the audience demand for The Continental: From The World Of John Wick is 67% of the demand in its country of origin, United States. Click through to another market to discover how well The Continental: From The World Of John Wick travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Peacock, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Continental: From The World Of John Wick.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Continental: From The World Of John Wick from partners like Peacock.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Continental: From The World Of John Wick? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Peacock to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from Peacock by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Continental: From The World Of John Wick. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Peacock to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Continental: From The World Of John Wick), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Continental: From The World Of John Wick, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Continental: From The World Of John Wick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Continental: From The World Of John Wick, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been amended on Nov. 29, 2023, 1:03 p.m. PST using global television demand datasets from Parrot Analytics for The Continental: From The World Of John Wick in Brazil. We provide our partners with meaningful television series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.
Argentina
Australia
Canada
Chile
Colombia
Denmark
France
Germany
India
Ireland
Italy
Japan
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Russia
South Africa
South Korea
Sweden
Thailand
Turkey
United Kingdom
