The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be wondering how to decide which content to invest in, acquire or distribute. Demand data can be a powerful tool to aid in your decision-making process and assess the potential value of the content you are considering. The example of "The Continental: From The World Of John Wick" in Brazil during March 2024 illustrates how demand data can be used to make informed decisions.
One way executives can use demand data is to determine the value of content by answering questions such as "how much is my show worth?" Content valuation can be assessed by leveraging demand data. For example, Parrot Analytics' content valuation system can determine the dollar value contribution of any title to any platform in any region.
Another valuable use of demand data is to understand what viewers in a specific market or globally find popular in terms of genre and themes. This insight is valuable when deciding which type of content to invest in, produce, or acquire.
In "The Continental: From The World Of John Wick" example, we see that demand has been steadily increasing in Brazil, which could be a potential market for the show. Additionally, the show's top 10 global markets reveal which territories have the highest demand and may be optimal targets for distribution or acquisition.
By mapping local white spaces, entertainment executives can better understand the most popular genres in a specific region and tailor their content to meet that demand. For example, the data shows that the crime genre has high demand in Brazil, where "The Continental: From The World Of John Wick" ranks at the 98.7th percentile, meaning it has higher demand than 98.7% of all crime titles in Brazil.
Executives looking to retain or acquire subscribers can use demand data to understand which titles to acquire or produce. For instance, they can assess the potential impact of a show on subscriber retention or acquisition by analysing whether it appeals to a wide group of people or a dedicated fan base.
Finally, demand data can inform business decisions for franchise development by identifying whether a show has spin-off potential or if it has successfully captured the momentum of its global audience, indicating it could continue to drive long term demand and require less marketing spend.
In conclusion, as an entertainment executive, you can benefit from incorporating demand data into your strategic decision-making process. The demand data available in "The Continental: From The World Of John Wick" example illustrates how demand data can be used to inform content valuation, acquire, produce or distribute decisions and franchise development. Use demand data to make informed decisions, understand your viewers better, and drive business growth.
The Continental: From The World Of John Wick's travelability to Brazil in the last 30 days is 65%, which means that the audience demand for The Continental: From The World Of John Wick is 65% of the demand in its country of origin, United States. Click through to another market to discover how well The Continental: From The World Of John Wick travels internationally.
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Acquire the best shows from partners such as Peacock to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Continental: From The World Of John Wick), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Peacock by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Continental: From The World Of John Wick, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s The Continental: From The World Of John Wick is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Continental: From The World Of John Wick, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:04 p.m. PST using tv demand analytics from Parrot Analytics for The Continental: From The World Of John Wick in Brazil. We provide our partners with valuable subscription-video-on-demand know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.