The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make data-driven decisions, demand data provides insights that can help with content valuation, programming, distribution, and acquisition decisions. Let's take "The Cuphead Show" as an example, and examine how demand data can be used to understand audience demand, content performance, and market potential.
Firstly, "The Cuphead Show" has performed exceptionally well in Brazil over the last 30 days. With 3.3 times the audience demand of the average TV show in Brazil, and a rank of #711, this show has increased in popularity by 25 spots in March alone. Content valuation based on demand data can help OTT platforms or streaming services understand how much a title is worth and whether it is a worthwhile investment for exclusivity or acquisition.
Secondly, the show has a high affinity with other popular animated comedies like "Futurama," "Key & Peele," and "Rick and Morty." For talent agencies and production companies, this could offer insights into potential spin-off or franchise opportunities or talent collaborations with similar brands.
Thirdly, the show's travelability is not as good as its overall audience demand. For distributors looking to license the show in other markets, the relative demand for this show compared to its country of origin, the US, is lower in Brazil. However, as the show has high engagement in other markets, understanding how to create optimal release strategies tailored to the local market could help increase travelability.
Fourthly, comparing audience demand for the show over a 1-year rolling period vs. the last 30 days can help linear networks or Pay TV Networks better understand the show's increased popularity and how it might drive revenue in the future.
Finally, by examining the top 10 global markets with the highest demand, marketing campaigns can be tailored to these markets to maximize reach and drive subscriber acquisition. For OTT platforms or streaming services, understanding demand to optimize programming decisions for engaging and retaining the audience is crucial.
By leveraging demand data, entertainment executives can make more informed decisions that can benefit stakeholders, brands, and audiences alike.
The Cuphead Show's travelability to Brazil in the last 30 days is 90%, which means that the audience demand for The Cuphead Show is 90% of the demand in its country of origin, United States. Click through to another market to discover how well The Cuphead Show travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Cuphead Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Cuphead Show, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2:02 p.m. PST using global tv demand content analytics from Parrot Analytics for The Cuphead Show in Brazil. We provide our partners with meaningful entertainment industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.