The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The success of "The Curse Of Oak Island" in Brazil provides insightful information on the value of content and how it can be utilized to make informed decisions.
Firstly, Parrot Analytics' demand measurement system provides data that can help entertainment executives to evaluate the performance of a title and the overall demand for specific genres. The 10.8 times audience demand of "The Curse Of Oak Island" in Brazil indicates that this show is an exceptional performer, and only 2.7% of all TV shows have this level of demand. The upward trend in demand for the show over the last 90 days suggests that it's gaining more popularity. Therefore, a title's demand can be an indicator of its valuation and can guide decisions concerning content acquisition, production, distribution, or programming.
Secondly, analyzing the show's performance in Brazil and comparing it to other markets can provide valuable insights into its global travelability. Although the audience demand for "The Curse Of Oak Island" in Canada, its country of origin, is higher than Brazil, Brazil's 58% of Canadian demand is still considered good travelability. This implies that the show may have potential for global expansion. Different shows have different travelability, and depending on how they perform in different markets, entertainment executives can make informed decisions on how to optimize the distribution of their content in international markets.
Thirdly, "The Curse Of Oak Island" franchiseability (spin-off potential) and its international reach are essential dimensions that executives can focus on to explore additional revenue streams. The show has a good franchisability rating which opens doors for new spin-off ideas that can be developed into successful shows like Oak Island.
Fourthly, studying the show's momentum, longevity, and overall reach can provide insights that help to retain viewership and attract new subscribers. The audience demand for the show has decreased by 21.8% in Brazil in March. Executives of OTT platforms or linear networks can use this data to evaluate the marketing strategies, engagement policies, or distribution channels for "The Curse Of Oak Island." Additionally, executives can assess how well the overall audience demand is being maintained over time with the show's longevity, and determine the type of content that can keep the audience engaged.
Lastly, analyzing the show's metadata such as the season profile, airing date, and the total number of episodes can help executives to customize their marketing campaigns or develop exclusive content strategies for their respective platforms. By examining the show's performance in the top ten global markets, executives can determine the regions where the show has a dedicated but small fandom or where it resonates with the most audience. This evaluation can assist in creating a unified release strategy and optimizing the show's pricing.
In conclusion, using demand data to analyze the performance of a show like "The Curse Of Oak Island" can help entertainment executives optimize their content acquisition, distribution, programming, and marketing strategies in different markets. Parrot Analytics content valuation is an economic valuation system powered by global content demand and supply, making the assessment of a content's worth more accurate and informed.
The Curse Of Oak Island's travelability to Brazil in the last 30 days is 57%, which means that the audience demand for The Curse Of Oak Island is 57% of the demand in its country of origin, Canada. Click through to another market to discover how well The Curse Of Oak Island travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s The Curse Of Oak Island is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Curse Of Oak Island, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for The Curse Of Oak Island in Brazil. We provide our partners with comprehensive entertainment industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.