The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working in any of the fields mentioned above, knowing how demand data can help you make informed decisions can be a game-changer. In this article, we'll focus on "The Dawn Of The Witch", a TV series set in the magical world that aired in Brazil in March 2024. We'll analyze how Parrot Analytics' demand data can help you make more informed acquisition and distribution decisions.
First, let's examine the demand data metrics for "The Dawn of The Witch". Based on the demand score, we can see that the show had a good audience demand in Brazil in March 2024, with 2.4 times more demand than the average show in Brazil. Additionally, "The Dawn Of The Witch" ranks higher than 95.4% of all comedy titles in Brazil, indicating a high demand for the show in that genre.
Moreover, the show's global performance across six dimensions as measured by Parrot Pulse shows that "The Dawn Of The Witch" has good worldwide audience demand across all platforms. Its momentum, franchisability, and travelability dimensions are okay, while its longevity and reach are fair. By evaluating these dimensions, an executive can make informed content acquisition and distribution decisions internationally.
Next, we can utilize content valuation through Parrot Analytics' demand data to assess the show's value and compare it against other titles available on the market. By examining the show's performance in the past year and the last 30 days, we can see that while the peak demand has decreased by 13.2%, it is still well above the average TV show.
To dig even deeper and understand the show's performance, executives can review the list of the show's similar titles and their respective popularity, as it can provide insight into viewer preferences. Based on the data for "The Dawn Of The Witch," executives can optimize their acquisition and distribution strategies by acquiring content with similar genres or storylines to maximize audience reach and subscriber growth.
Furthermore, by analyzing the show's demand data over various global markets, executives can also assess which areas the show is thriving in the most. In our case, the show is outperforming the average TV show globally in countries like France, Bulgaria, Japan, Spain, Germany, Canada, United States, Brazil, and Indonesia, providing executives with information on viable markets to expand into.
In conclusion, Parrot Analytics' demand data provides entertainment executives with invaluable information to better understand their audience's preferences and make informed acquisition, distribution, and programming decisions. By using demand data to evaluate a show's performance across different dimensions, executives can gauge a title's content value, make informed decisions concerning supply and demand, and evaluate a show's fit on specific platforms.
The Dawn Of The Witch (魔法使い黎明期)'s travelability to Brazil in the last 30 days is 103%, which means that the audience demand for The Dawn Of The Witch (魔法使い黎明期) is 103% of the demand in its country of origin, Japan. Click through to another market to discover how well The Dawn Of The Witch (魔法使い黎明期) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular tbs‘s The Dawn Of The Witch (魔法使い黎明期) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tbs and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dawn Of The Witch (魔法使い黎明期), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for The Dawn Of The Witch (魔法使い黎明期) in Brazil. We provide our partners with extensive OTT expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.
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