The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data provides a wealth of insights to aid content and acquisition decision-making, as well as programming and distribution choices. Let's explore how the demand data for the TV series "The Dropout" in March 2024 in Brazil exemplifies this.
Content Valuation: Demand data can be used to calculate the value of a TV series. The Parrot Analytics content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. Demand insights showed that "The Dropout" had a demand of 2.9 times the average title in Brazil in the last 30 days. Only 8.6% of all TV shows had that level of demand in Brazil over that time frame. By examining the show's travelability, we found that "The Dropout" performed well in terms of global demand across different regions. Therefore, any strategic decision around acquiring the Brazilian rights to this show can be accurately supported with global demand data and insights.
Acquisition Decisions: Demand insights can also help make informed acquisition decisions. Since demand for "The Dropout" has been increasing in Brazil over the last 90 days, acquiring the rights to this show in that region would be a wise choice. "The Dropout" also has a strong audience similarity with popular shows such as "Succession" and "House Of The Dragon", pointing towards another potential strategic acquisition choice.
Programming Decisions: Keeping in line with the audience's demand trends, it might be a smart move for Brazilian television networks to secure broadcasting rights for "The Dropout." This is due to the fact that audience demand for the show increased by 13.2% during March, indicating possible sustained long-term audience demand growth through its upcoming seasons. Similarly, Brazilian programming executives can derive information about programming decisions such as whether to schedule the show during late-night programming or prime time based on the peak demands of the show.
Distribution Decisions: Brazilian content distributors can leverage demand insights to know which shows will perform best in the Latin American region. They can also look to which shows should accompany "The Dropout" when distributed in the region to maximize their value to the audience.
In conclusion, demand insights can provide valuable guidance to television executives from any region. Demand data can help them make more informed decisions about content valuation, acquisition, programming, and distribution. By leveraging insights from detailed demand data analysis, TV executives can make data-driven content, acquisition, programming, and distribution decisions for long-term success.
The Dropout's travelability to Brazil in the last 30 days is 35%, which means that the audience demand for The Dropout is 35% of the demand in its country of origin, United States. Click through to another market to discover how well The Dropout travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Dropout is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Dropout, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for The Dropout in Brazil. We provide our partners with deep OTT know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.