The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you are likely concerned with making informed content, acquisition, distribution, and programming decisions. Demand data can help you in these areas and more. For instance, consider the case of "The End Of The F...ing World," a popular TV series that aired from 2017-2019 in Brazil. Parrot Analytics data shows that the show had a demand that was 2.6 times higher than the average in Brazil over the last 30 days, indicating high audience interest.
Content valuation is key for executives when deciding how much to spend on any given show. Parrot Analytics content valuation is an economic valuation system powered by global content demand and supply, which provides dollar value contribution of any show. Demand data powers this content valuation system by answering questions such as how much a show is worth, how much of the value is driven by demand for stars, and what is the value of a content library. Content valuation will help executives make informed decisions on what content to invest in and how to distribute it.
Global demand insights can provide executives with detailed information on the popularity of a show. For example, Parrot Analytics can reveal the top ten global markets where a particular show is most in-demand, and how the show's popularity compares to the average TV series in each of these markets. By looking at different markets globally, executives can make informed decisions on content acquisition and program strategies.
The above information on "The End Of The F...ing World" illustrates the importance of travelability: the ability of a show to travel internationally. It provides an insight into the level of demand for the show in Brazil and its country of origin, the UK, indicating that the show has a global following.
Franchisability and momentum are additional dimensions provided by the Parrot Pulse report which can help executives make more informed decisions. The former measures a show's potential to spin-off, while the latter measures how fast a show is growing in popularity.
Finally, demand data can help executives better understand market trends. This includes discovering which types of content offer opportunities for acquisition or production and how content can be optimized for success, localized for specific regions, and released strategically to maximize revenue. Demand data can also help executives measure the effectiveness of their marketing campaigns and predict a show's suitability for expanding to global SVOD markets.
Through demand data analysis, executives can make more informed content, acquisition, distribution, and programming decisions. With insights into content valuation, global and local market trends, travelability, momentum, and franchisability, executives can gain a competitive edge in a fast-paced and evolving industry.
The End Of The F...ing World's travelability to Brazil in the last 30 days is 45%, which means that the audience demand for The End Of The F...ing World is 45% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The End Of The F...ing World travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The End Of The F...ing World is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The End Of The F...ing World, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using demand analytics from Parrot Analytics for The End Of The F...ing World in Brazil. We provide our partners with meaningful media industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.