The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive, looking for more effective ways to make content-related decisions? Demand data, like that provided by Parrot Analytics, can help provide critical insight into audience engagement and overall value.
Take the example of "The Flash," a popular TV show that achieved 16.7 times the audience demand of the average show in Brazil over the last 30 days. By using demand data, entertainment executives can not only gain insight into the popularity of their existing content, but also uncover opportunities to acquire or produce new content that will resonate with audiences.
For instance, executives may use demand data to determine how to allocate their resources, from programming decisions to distribution, acquisition and content valuation. Understanding the popularity of different genres, regions, or demographics can help inform these decisions, from the content valuation perspective, using demand data can point out the dollar value contribution of titles to any platform in any region.
Moreover, audience demand data can also inform decisions related to subscriber acquisition and retention: which titles are best suited to meet the needs of particular segments of your audience? Which have the most potential to attract new subscribers, or keep existing ones engaged? Knowing this can help you to optimize release strategies and pricing while ensuring that your content is being seen by the right audience on your platform.
Audience demand data can also power more precise competitive benchmarking, giving you insight into how your content stacks up against that of your competitors. Additionally, by using insight like affinity analyses, executives can determine which other TV shows, brands, or talents are most likely to help them gain new subscribers.
Ultimately, entertainment executives can use demand data to take a data-driven approach to decision-making. By leveraging the valuable insights provided by Parrot Analytics, executives can uncover new opportunities for content expansion, distribution, or acquisition, maximizing the value their content provides to audiences across all regions and time periods.
The Flash's travelability to Brazil in the last 30 days is 33%, which means that the audience demand for The Flash is 33% of the demand in its country of origin, United States. Click through to another market to discover how well The Flash travels internationally.
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Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. the cw, leading to increased commercial efficiency and ROI.
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Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Flash? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as the cw to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from the cw by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Flash. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as the cw to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Flash), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the cw by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Flash, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The Flash is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Flash, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been revised on March 18, 2024, 12:49 p.m. PST using tv demand content analytics from Parrot Analytics for The Flash in Brazil. We provide our partners with far-reaching TV industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.