The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make content, acquisition, distribution, or programming decisions, demand data can provide invaluable insights. Let's take the example of "The Gilded Age" and explore how demand data can be used to make informed decisions for the Brazilian market.
Content Valuation: The demand for "The Gilded Age" in Brazil is outstanding, with 8.7 times the audience demand of the average show in the country. This data can help in content valuation and reveal the dollar value contribution of the show in the Brazilian market. By examining the peak demand and comparing it to the average demand over time, executives can determine whether the show will increase or decrease in popularity, which, in turn, will affect its value over time.
Programming Decisions: "The Gilded Age" ranks at the 99.3th percentile in the history genre in Brazil, indicating that it has a higher demand than 99.3% of all history titles in the country. This insight can be used to determine which genres are resonating the most with the audience in the Brazilian market, which can further shape programming decisions. Additionally, it is essential to note that the audience demand for the show decreased by 29.0% in February. This insight can help executives to pinpoint what went wrong and adjust their programming strategy accordingly.
Distribution Decisions: The Parrot Pulse for "The Gilded Age" shows that its travelability is outstanding, indicating that it has high international demand relative to its home market. The demand for "The Gilded Age" in Brazil was 45% of the demand in the United States, its country of origin. Armed with this knowledge, executives can make distribution decisions based on the show's performance in the Brazillian market and other countries of interest.
Acquisition Decisions: The data on similar shows that fans of "The Gilded Age" also like, such as "The Morning Show," "The Crown," and "For All Mankind," can be used to identify similar content to acquire or produce to cater to the preferences of the Brazillian audience.
Competitive Benchmarking: By comparing the demand for "The Gilded Age" to other TV shows available on the market, executives can assess how it is performing relative to other titles. This knowledge allows executives to determine whether the show needs fine-tuning or marketing to remain in favor with the Brazillian audience.
Overall, demand data can be used by entertainment executives for content valuation, programming decisions, distribution decisions, acquisition decisions, and competitive benchmarking. With this data, executives can make informed decisions on how best to serve the audience and maximize engagement, growth, and profitability.
The Gilded Age's travelability to Brazil in the last 30 days is 50%, which means that the audience demand for The Gilded Age is 50% of the demand in its country of origin, United States. Click through to another market to discover how well The Gilded Age travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Gilded Age is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Gilded Age, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 7:57 a.m. PST using tv demand metrics from Parrot Analytics for The Gilded Age in Brazil. We provide our partners with deep television industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.