The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives making content, acquisition, distribution, or programming decisions, demand data can provide valuable insights. One example is the case of "The Good Fight". By analyzing demand data for the show, executives can gain a better understanding of the show's performance and the factors driving its audience demand. Here is how demand data can be used to make more informed decisions:
1. Content Valuation: Demand data can be used to determine the value of a show like "The Good Fight". Through analyzing its demand metrics, it can be seen that demand for the show is good, generally performing at 4.1x the average show in Brazil over the last 30 days. This performance data can be used in conjunction with its impact on a platform (e.g. subscriber acquisition or retention) to value the show.
2. Travelability: The show's outstanding worldwide demand performance and good travelability demonstrate that there is an opportunity to expand its footprint internationally through licensing deals or producing localized versions. The show can leverage its global demand to produce localized versions or markets where it is relatively under-monetized.
3. Longevity: Executives can also use demand data to gauge the long-term performance of the show. The outstanding audience demand levels for "The Good Fight" in Brazil indicate its longevity.
4. Programming decisions: Understanding the popularity of shows that are liked by audiences of "The Good Fight" can help executives make more informed decisions for programming blocks and other synched content batching to leverage the viewership of the cluster of shows.
5. Acquisition decisions: Understanding the global demand for The Good Fight and how important the show is to the given audience in different regions of the globe can help executives when considering which shows or libraries to acquire.
Demand data is a valuable tool for entertainment executives looking to make informed content, acquisition, distribution, or programming decisions. By analyzing the performance of a show like "The Good Fight", it is possible to gain insights to inform short and long-term strategic decisions, such as which genres to invest in, which to acquire, and how to distribute or partner to further monetize content. In the case of "The Good Fight", Brazil saw a surge in demand for the show in March 2024, indicating a strategic opportunity to double-down on localized marketing campaigns to reach more people.
The Good Fight's travelability to Brazil in the last 30 days is 62%, which means that the audience demand for The Good Fight is 62% of the demand in its country of origin, United States. Click through to another market to discover how well The Good Fight travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s The Good Fight is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Good Fight, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Legal Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global demand data from Parrot Analytics for The Good Fight in Brazil. We provide our partners with valuable entertainment industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.