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TV ratings for The Graham Norton Show in Brazil. BBC Two TV series

The Graham Norton Show

Original TV Network:
BBC Two
Genre:
Comedy
Release type:
Network
IMDB Rating:
8.4

Irish comedian Graham Norton hosts his very own chat show, which includes chatting to A-list celebrities, the very famous Red Chair game, live music, lots of jokes and fun from Graham and the celebrities themselves.

How well is this TV series doing in Brazil?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: How The Graham Norton Show Provides Insights for Content Decision Making

Parrot Analytics Insights - February 2024

As a TV executive, demand data can help you make more informed content decisions. For instance, it can help evaluate the popularity of your TV shows, measure audience engagement, and identify potential for growth and profitability. In line with that, let's take a closer look at the demand data for "The Graham Norton Show" in Brazil for the month of February 2024.

The demand for this talk show in Brazil over the last 30 days is 4.1 times more than the average TV show in the country. Furthermore, only 8.6% of all TV shows in Brazil experienced such high demand. These metrics show that "The Graham Norton Show" has a high demand and popularity in Brazil.

You can use demand data to value the content for acquisition, meaning you can evaluate how much the TV series is worth to your platform. The demand data reveals the dollar value contribution of any title to any platform in a particular region. Understanding how demand relates to content valuation can help you make informed acquisition decisions based on a comprehensive understanding of the show's current and potential value.

Comparing the performance of "The Graham Norton Show" in Brazil over the last 30 days vs the previous 90 days reveals that the demand had increased recently. It peaked at #510 in Brazil, dropping by 18 spots during the month. However, among talk-show titles, the show is at the top 2% in February, which implies that it has higher demand than 98.0% of all TV shows in the same genre in Brazil.

An interesting insight you can derive from the demand data is the show's travelability, especially if you are working in a global OTT platform. The show's worldwide audience demand is outstanding, and its travelability is good, meaning it has considerable international appeal. It's also worth noting that the demand for "The Graham Norton Show" in Brazil is 22% of the demand in the United Kingdom, its origin country.

As a TV executive, you can use demand data to inform programming decisions, including scheduling and pricing. For instance, demand data can help you determine the best release strategy for your content. Given that demand for "The Graham Norton Show" spiked in late February 2024, you could use demand data to investigate why that happened and optimize the show's pre-release marketing before its next air date.

Finally, demand data can help inform distribution decisions and optimize the production of future seasons. For example, analyzing the top 10 global markets where "The Graham Norton Show" is most in-demand can provide you with insights that inform decisions about potential distribution and expansion plans. If your production company is looking to produce a show in the talk-show genre, analyzing demand for the genre can identify potential opportunity markets for your content.

In conclusion, understanding the demand data can offer valuable insights that inform content, acquisition, distribution, and programming decisions. As seen with "The Graham Norton Show" and its performance metrics in Brazil in February 2024, demand data can give you a comprehensive understanding of the TV show's current and potential value.

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More news about The Graham Norton Show:

How fast is demand for The Graham Norton Show growing?

Last 30 days
-12.8% Change in demand
On a rolling 30-day average basis, we compare TV demand in Brazil for The Graham Norton Show to the preceding 30 days: Demand has decreased by -12.8%

Comedy performance

Last 30 days
97.4% Percentile rank
The Graham Norton Show ranks at the 97.4th percentile in the Comedy genre. This means The Graham Norton Show has higher demand than 97.4% of all Comedy titles in Brazil
Title position in Comedy
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
18% Travelability to Brazil

The Graham Norton Show's travelability to Brazil in the last 30 days is 18%, which means that the audience demand for The Graham Norton Show is 18% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Graham Norton Show travels internationally.

Powering the content industry

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How popular is The Graham Norton Show around the world?

Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s The Graham Norton Show is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch The Graham Norton Show also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Graham Norton Show, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.

This page has been adjusted on March 29, 2024, 2 a.m. PST using tv demand content analytics from Parrot Analytics for The Graham Norton Show in Brazil. We provide our partners with valuable OTT workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.