The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can be used by entertainment executives to make more informed content, distribution, acquisition, and programming decisions. With the help of demand data, they can better understand audience preferences and behavior, assess the value of their content, and make data-driven decisions. In this article, we will use the example of "The Hot Zone" to demonstrate how entertainment professionals can leverage demand data to make more informed decisions.
Content Valuation: One of the first questions that comes to mind is, how much is "The Hot Zone" worth in Brazil? Parrot Analytics content valuation system can be used to answer this question based on the demand data. With 2.6 times the average show audience demand in Brazil, "The Hot Zone" is performing well in Brazil. Additionally, we can see that the demand for the show is increasing recently. This demand data can be used to determine the overall value of "The Hot Zone" in Brazil.
Optimal Programming Decisions: Demand data also enables optimal programming decisions. In the case of "The Hot Zone," we can see that demand for the show increased in mid-March, indicating that the show might have had a particular scene or episode that resonated with local audiences. By using demand data, entertainment executives can identify which titles are currently popular and make more informed programming decisions accordingly.
Content Acquisition Decisions: Entertainment executives can also use demand data to make better content acquisition decisions. By analyzing the top 10 global markets where "The Hot Zone" is most in-demand, entertainment executives can identify other regions where the show might be successful. For example, we see that "The Hot Zone" performs well in Bulgaria, the US, China, Poland, Switzerland, Spain, Estonia, and Canada. By understanding the show's performance in these markets, entertainment executives can make more informed acquisition decisions.
Marketing Campaigns: Demand data can be used to optimize marketing campaigns and engagement strategy. From the demand data, we can see that "The Hot Zone" has good longevity, momentum, and reach, indicating that it is a popular show that consistently maintains its audience. By understanding the show's audience, executives can create more effective marketing campaigns and promotional materials.
Subscriber Retention and Acquisition: Lastly, entertainment executives can use demand data to improve their subscriber retention and acquisition rates. We can see that demand for "The Hot Zone" increased by 23.0% in Brazil during March 2024. With this data, executives can identify which shows are popular with their current subscribers, assess the show's ability to appeal to new subscribers and determine its contribution to mitigating churn.
In conclusion, demand data is a powerful tool that entertainment executives can use to make more informed content, distribution, acquisition, and programming decisions. Whether it is determining the value of a content library, identifying top-performing shows, or optimizing marketing campaigns, demand data is essential for success in today's entertainment landscape. By leveraging the insights provided by Parrot Analytics, entertainment executives can stay ahead of the competition and make more informed decisions to drive business growth and achieve their strategic goals.
The Hot Zone's travelability to Brazil in the last 30 days is 76%, which means that the audience demand for The Hot Zone is 76% of the demand in its country of origin, United States. Click through to another market to discover how well The Hot Zone travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular National Geographic Channel‘s The Hot Zone is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for National Geographic Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Hot Zone, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using global tv demand analytics from Parrot Analytics for The Hot Zone in Brazil. We provide our partners with essential content insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.