The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly making high-stakes decisions that will impact your business for years to come. Understanding audience demand is crucial to making informed content, acquisition, and distribution decisions. Using demand data can help inform these decisions in several ways, such as:
- Content valuation: "The Loud House" has a strong demand in Brazil, which can be used to estimate its dollar value contribution to any platform in any region. Comparing demand data for "The Loud House" against other shows in the comedy genre can help assess its baseline value. Demand data also allows assessing the show's ability to drive subscriptions and mitigate churn, as well as estimating the cannibalization of audiences if the show is available on multiple services.
- Decision-making for programming and acquisition: Examining demand data can inform content decisions by identifying which types of content exhibit opportunities to acquire or produce, and by mapping local whitespaces in different global markets. “The Loud House'' has grown significantly in Brazil in March, which could indicate which series to focus on if you want to keep your current audience happy and/or grow your audience. Understanding what genres resonate the most with your current audience can help decide which genres to focus on to attract new subscribers to your OTT platform.
- Assessment of Franchisability: Understanding audience demand is crucial when assessing a show's potential to branch out into a spin-off or franchise. In the case of "The Loud House," its demand data indicates good franchisability.
- Better allocation of resources: Understanding demand data can help allocate funds to maximize future content investment, which can be measured by determining the worldwide audience demand across all platforms and measuring its travelability to quantify a show's international demand relative to its home market. The high decreased demand for "The Loud House" over the last 90 days compared to the gain in audience demand in March in Brazil signals an opportunity to make investment decisions that can regain the series' former higher demand.
- Marketing: Demand data enables better optimization of marketing campaigns ahead of premieres and assessing how effective existing marketing campaigns are. From the data presented for “The Loud House,” the Parrot Pulse measurement systems can help assess the show's momentum and how easily it can reach its desired audience.
In conclusion, as an entertainment executive, demand data can help make informed content, acquisition, and distribution decisions. Parrot Analytics provides content valuation solutions based on demand data and other data analytics that can help quantify the marginal revenue contribution of a particular show, how well it performs in different global markets, how efficient marketing campaigns are, and if certain genres are resonating with existing and potential customers. Combining historical data with demand data can offer insights into a show's longevity and show if franchising opportunities are worthwhile.
The Loud House's travelability to Brazil in the last 30 days is 18%, which means that the audience demand for The Loud House is 18% of the demand in its country of origin, United States. Click through to another market to discover how well The Loud House travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Loud House), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s The Loud House is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Loud House, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:03 p.m. PST using television demand content from Parrot Analytics for The Loud House in Brazil. We provide our partners with deep TV series expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.