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TV ratings for The Mentalist in Brazil. CBS TV series

The Mentalist

Original TV Network:
CBS
Genre:
Drama
Release type:
Network
IMDB Rating:
8.2

A famous "psychic" outs himself as a fake, and starts working as a consultant for the California Bureau of Investigation so he can find "Red John", the madman who killed his wife and daughter.

How well is this TV series doing in Brazil?

Last 30 days
11.1x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: Using 'The Mentalist' in Brazil to Make Informed Content Decisions in the Entertainment Industry

Parrot Analytics Insights - February 2024

As an entertainment industry executive, you’re always looking for ways to make the most informed strategic decisions regarding content valuation, acquisition, distribution, and programming. Parrot Analytics is a platform that provides vital data insights by tracking audience demand across global markets and identifying areas of high interest and engagement. By using the example of “The Mentalist” in February 2024 for Brazil, we can see how demand data can inform content decisions.

Below are some questions that our platform can answer by using demand data and how it can help executives:

- Content valuation uses demand data to answer these questions: How much is the “The Mentalist” worth? How much of its value is due to the popularity of one of its stars? Based on its library, what is its value to a platform over time? Is this content a strategic asset for a streaming platform? By using Parrot Analytics' content valuation system, executives can estimate the dollar value contribution of any title to any platform in any region.

- Demand informs global content valuation: Executives can use demand data to gauge what content is popular in their local market or a global scale.

- Using demand data, we can calculate the marginal revenue contribution and how a title drives engagement across the rest of the catalog.

- Acquisitions: By using demand data, executives can assess “The Mentalist’s” ability to drive subscriptions and mitigate churn and understand what types of content will exhibit an opportunity to acquire or produce.

- By analyzing the taste clusters of the current audience for the show, executives can understand what elements of existing content fans prefer. This helps executives understand how to optimize upcoming production for success.

- The data unveils under-monetized titles that may have business opportunities that haven’t yet been explored, and a show like “The Mentalist” may have potential travelability to other markets. Demand data can help quantify its spin-off potential to expand its franchisability.

- Demand helps companies focus on subscriber retention and acquisition. It helps them figure out which titles they should buy to retain their current audience and what to buy to grow their audience.

- Demand helps map local white spaces and determine what is currently resonating with local viewers. This can be demonstrated by analyzing “The Mentalist’s” demand and understanding its performance at the country level.

- By using demand, executives can understand how viewers are engaging with the show and use that information to optimize their release strategy and pricing.

- The data on “The Mentalist” provides valuable information regarding how the marketing strategy can be fine-tuned ahead of the premiere to optimize and increase audience engagement and drive more viewership.

- Affinity analysis helps executives determine how to expand their audience. Who is the best talent or brand to partner with to expand their audience? What TV shows will help them acquire or retain subscribers?

- Demand reveals whether the show has a dedicated but small fandom or if it appeals to a wider audience. It also shows whether the show's popularity has increased over time, as was visible in the example of “The Mentalist” in Brazil.

- By analyzing “The Mentalist’s” global demand, executives can see where to plan distribution and determine which platforms they should target for content distribution.

- When executives have demand data, they can make better decisions regarding competitive benchmarking. This enables you to compare “The Mentalist's” performance against other titles available in the market.

- Demand helps determine shows that can rely on their sustained demand and therefore require less marketing expenditure. For example, “The Mentalist” has exceptional longevity and momentum due to its high demand and audience engagement.

- By using demand data, executives can determine whether a title is suitable for worldwide expansion and how the funds can be allocated to maximize future content investments. The quality of a show is essential because the success of a show determines how much global appeal it will have when selecting titles to produce, acquire, or distribute.

The case of “The Mentalist” in Brazil in February 2024 shows how valuable demand data can be in making strategic decisions about content, acquisition, and distribution. By carefully analyzing its demand data, executives can estimate how much the show is worth and understand how it compares to other shows available in the market. Through this data, they can make informed decisions about marketing, distribution, and pricing strategies, as well as focus on subscriber retention and acquisition. Consequently, this leads to a more informed and successful content strategy.

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More news about The Mentalist:

How fast is demand for The Mentalist growing?

Last 30 days
-8.7% Change in demand
On a rolling 30-day average basis, we compare TV demand in Brazil for The Mentalist to the preceding 30 days: Demand has decreased by -8.7%

Drama performance

Last 30 days
99.0% Percentile rank
The Mentalist ranks at the 99.0th percentile in the Drama genre. This means The Mentalist has higher demand than 99.0% of all Drama titles in Brazil
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
78% Travelability to Brazil

The Mentalist's travelability to Brazil in the last 30 days is 78%, which means that the audience demand for The Mentalist is 78% of the demand in its country of origin, United States. Click through to another market to discover how well The Mentalist travels internationally.

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Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Mentalist.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Mentalist from partners like CBS.

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Fuse art with science for the next global hit

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Lead global content negotiations with authority

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Mentalist. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows from partners such as CBS to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Mentalist), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
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How popular is The Mentalist around the world?

Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Mentalist is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch The Mentalist also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mentalist, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.

This page has been amended on March 28, 2024, 3:33 a.m. PST using tv demand analytics from Parrot Analytics for The Mentalist in Brazil. We provide our partners with smart TV expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.