The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an OTT platform or TV production company, considering the performance of "The Middle" in Brazil in January 2024 based on the demand data provided by Parrot Analytics can help make more informed content decisions, acquisition decisions, and programming decisions. Demand data provides a powerful tool that can assist executives in determining a show's economic value, popularity, and performance in different regions.
Content Valuation: Understanding the value of content to a platform is essential when making programming decisions. Using demand data, executives can calculate the dollar value of the content and its subsequent contribution to the platform. For instance, demand data shows that "The Middle" had good audience demand in Brazil in January 2024, with 2.0 times the average show's demand. This information can be used to determine how much the platform can spend on acquiring the series. Moreover, the data shows that the demand for the series increased in the last 30 days compared to the last 90 days, indicating that its value is on the rise.
Franchisability: "The Middle's" good franchisability role shows that it has significant spin-off potential. This information can be leveraged by TV production companies or entertainment talent agencies that are looking to further monetize the IP for the show through spin-offs or franchises.
Supply and demand: Demand data can also be leveraged to identify opportunities for TV production companies or content distributors to acquire or produce content that exhibits the potential to perform well. For example, the data shows that fans of "The Middle" also like shows such as "Legendary Locations," "Forged in Fire," and "Kitchen Nightmares." Therefore, executives can leverage this insight to decide what type of content to acquire or produce.
Subscriber Retention and Acquisition: Demand data can also be examined to determine what titles are effective in mitigating churn and driving subscriptions. For instance, Parrot Analytics data shows that "The Middle" outperformed the average show in the family genre in Brazil. Executives can leverage this information to determine which brand(s) to partner with to expand their audience or which titles to acquire to retain their existing audience.
Optimizing Release Strategy and Pricing: Demand data can be used to determine the best market for releasing content and to optimize the right pricing strategy. Understanding the global demand for the show helps in developing a release strategy that maximizes the reach and engagement of a series. This information can be leveraged by OTT platforms or TV networks when planning marketing strategies for TV shows.
Competitive Benchmarking: By comparing the performance of "The Middle" with other titles available on the market, executives can gain insights into the industry's competitive landscape. For example, comparing "The Middle's" performance on a rolling 1-year basis vs the last 30 days reveals that its popularity has increased.
In conclusion, demand data provides valuable insights to entertainment executives across different industries. In the case of "The Middle," executives can examine the demand data provided to make informed programming decisions, content valuation, acquisition decisions, and distribution decisions.
The Middle's travelability to Brazil in the last 30 days is 26%, which means that the audience demand for The Middle is 26% of the demand in its country of origin, United States. Click through to another market to discover how well The Middle travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Middle is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Middle, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for The Middle in Brazil. We provide our partners with extensive SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.