The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions when choosing what shows to produce, acquire, distribute, or to program on a network. By using Parrot Analytics' demand data and their content valuation system, executives are well-equipped to identify how valuable a title is to any platform in any region, quantify the platform-specific marginal revenue contribution, its ability to drive subscriptions, and mitigate churn, amongst many other factors.
Using the series "The Night Agent" as an example, executives can use its March 2024 audience demand data to inform their decision-making process. Firstly, by examining its Brazilian audience demand data, executives can see that "The Night Agent" has 2.7 times the audience demand of the average show, with demand decreasing slightly over the last 90 days. Demand spiked in late March 2024, indicating that the show gained more popularity among Brazilian audiences.
Furthermore, "The Night Agent" has a high demand for the drama genre in Brazil, ranking at the 95.6th percentile, indicating higher demand than 95.6% of all drama titles in the country. By looking at the top shows that "The Night Agent" fans also watch, executives can get an idea of what the show's audience would like to see and potentially produce more content similar to those other shows.
Using Parrot Analytics' content valuation system, executives can determine how much the show is worth and how well it perofrms globally. While "The Night Agent" has excellent audience demand across all platforms worldwide and is highly "travelable," having spin-off potential to increase franchisability, its audience demand in Brazil accounts for only 32% of the demand in its country of origin. Executives can consider using this knowledge to focus more on promoting the show overseas to increase its global reach.
Finally, executives can analyze the show's performance over a year-long basis versus the past 30 days to see how its popularity has changed over time. In "The Night Agent's" case, while its peak demand over a year-long period suggests excellent popularity, its recent data shows decreasing popularity. However, demand still remains good with respect to the title average.
In conclusion, by using Parrot Analytics' demand data, executives can identify valuable insights that can be used to make informed decisions on content acquisition, distribution, and programming. It helps executives quantify the value of a title, identify the best marketing strategies and determine the audience's likes and dislikes. Thus, resulting in a higher success rate and a better margin of profit.
The Night Agent's travelability to Brazil in the last 30 days is 48%, which means that the audience demand for The Night Agent is 48% of the demand in its country of origin, United States. Click through to another market to discover how well The Night Agent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Night Agent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Night Agent, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 19, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for The Night Agent in Brazil. We provide our partners with deep TV industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.