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What is Demand? Why Demand? Industry Products Insights
TV ratings for The Night Of in Brazil. HBO TV series

The Night Of

Original TV Network:
HBO
Genre:
Drama
Release type:
Network
IMDB Rating:
8.5

After a night of partying with a woman he picked up, a man wakes up to find her stabbed to death and is charged with her murder.

How well is this TV series doing in Brazil?

Last 30 days
2.0x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

The Power of Demand Data: How 'The Night Of' in Brazil Can Guide Entertainment Executives' Content Decisions

Parrot Analytics Insights - January 2024

For executives in the entertainment industry, demand data can be a powerful tool to help make more informed decisions regarding content, acquisition, distribution, and programming. "The Night Of," for example, has 2.1 times the audience demand of the average show in Brazil over the last 30 days, indicating good demand. By comparing its demand to the average demand of all shows, executives can determine how this show is performing globally.

Demand data can be used for content valuation, answering questions like, "How much is my series worth?" Parrot Analytics' content valuation system, powered by global content demand and supply data, can reveal the dollar value contribution of a title to any platform in any region. For "The Night Of," its demand spiked in late January 2024 in Brazil, indicating great potential value for this region.

In addition to content valuation, demand data can be used to make decisions concerning supply and demand. For instance, executives can analyze the top 10 global markets where "The Night Of" is most in-demand over the last 30 days to determine what type of content exhibits the opportunity for acquisition or production. This data can also inform decisions concerning distribution and programing by revealing where the show's fan base is concentrated.

Demand data can also be used to optimize release strategy and pricing. For "The Night Of," data shows that the show achieved peak demand of 2.9 times the average over the course of a year, with an increase of 0.7% in the last 30-days. This information is useful for executives looking to make informed decisions on how to market their shows pre and post-premiere.

Another dimension of demand is reach, which refers to the number of people expressing demand for a show. "The Night Of" has outstanding demand and reach, meaning it appeals to a wide group of people, possibly indicating the potential to attract new subscribers to a platform.

In conclusion, demand data can give executives insight into how well a show is resonating with their audience, what type of content they should be producing or acquiring, and how they should be marketing the content to make it successful. By leveraging demand data for content valuation, assessing reach, and making informed decisions on release strategy, executives can better serve the needs of their audience and grow their business.

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How fast is demand for The Night Of growing?

Last 30 days
+0.2% Change in demand
On a rolling 30-day average basis, we compare TV demand in Brazil for The Night Of to the preceding 30 days: Demand has increased by 0.2%

Drama performance

Last 30 days
94.0% Percentile rank
The Night Of ranks at the 94.0th percentile in the Drama genre. This means The Night Of has higher demand than 94.0% of all Drama titles in Brazil
Title position in Drama
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
29% Travelability to Brazil

The Night Of's travelability to Brazil in the last 30 days is 29%, which means that the audience demand for The Night Of is 29% of the demand in its country of origin, United States. Click through to another market to discover how well The Night Of travels internationally.

Powering the content industry

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Night Of from partners like HBO.

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Fuse art with science for the next global hit

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Lead global content negotiations with authority

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from HBO by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Night Of. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows from partners such as HBO to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Night Of), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

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How popular is The Night Of around the world?

Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Night Of is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch The Night Of also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Pay monthly
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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Night Of, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.

This page has been adjusted on March 28, 2024, 7:10 a.m. PST using demand analytics from Parrot Analytics for The Night Of in Brazil. We provide our partners with smart television competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.