The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives at various organizations can make well-informed content and acquisition decisions by leveraging Parrot Analytics demand data. The demand data for "The Odd Couple" in February 2024 in Brazil provides insights into the show's performance, potential, and international reach, which can inform strategic decisions.
Firstly, content valuation can be used to determine the value of a TV series to a streaming platform or content distributor. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of a title to a platform or a region. The demand for "The Odd Couple" is good in Brazil, with 2.9 times the audience demand of the average show in the country over the last 30 days. This indicates that the show is more in-demand compared to other shows in the same market. This demand data can be used to calculate the ROI of the show and assess its revenue potential, which can inform content valuation decisions.
Demand data can also be used to make informed distribution, programming, and acquisition decisions. For instance, executives can determine the best release strategy for their content by examining the demand spikes and trends for the show. The demand for "The Odd Couple" spiked in late February in Brazil, indicating that a release or marketing strategy around that time could have been effective. Executives can also leverage the show's audience affinity data to identify similar shows that may appeal to the same audience. In this case, "Jimmy Kimmel Live", "The Voice (US)", "The Garfield Show", "A Discovery Of Witches", "Duck Dynasty", "Line Of Duty", "Carnival Row", "What We Do In The Shadows," and "Murder Made Me Famous" were identified as shows that fans of "The Odd Couple" like. This information can inform acquisition decisions and content programming.
Moreover, the demand data can inform executives' decisions around international expansion and franchising of the show. The Parrot Pulse score for "The Odd Couple" in Brazil indicates that the show has decent demand globally and moderate travelability potential to penetrate new markets. In addition, the demand for the show in Brazil is good compared to its native US, and the show also has good demand in other countries like Canada, Romania, the Netherlands, the UK, France, Australia, and Germany. This indicates that the show has potential for international growth, and executives can leverage the demand data to make informed decisions around international expansion or franchising.
Overall, Parrot Analytics demand data provides entertainment executives with insights into the performance, popularity, and potential of TV series, which can inform their strategic decisions around content valuation, distribution, programming, and acquisition.
The Odd Couple's travelability to Brazil in the last 30 days is 54%, which means that the audience demand for The Odd Couple is 54% of the demand in its country of origin, United States. Click through to another market to discover how well The Odd Couple travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Odd Couple is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Odd Couple, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 7:40 a.m. PST using global demand metrics from Parrot Analytics for The Odd Couple in Brazil. We provide our partners with comprehensive subscription-video-on-demand capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.