The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you understand that content decisions can be the difference between success and failure. Parrot Analytics provides an essential tool to better inform your content decisions by leveraging demand data to give you insights into your audience's preferences through detailed demand analytics.
For instance, let us take the example of "The Outsider" and how we can use demand data for decision making. Despite the decreasing demand for the show over the last three months, the show is still in the 96.2nd percentile of crime genre shows, and its travelability, longevity, and global reach are all impressive. In Brazil, the show has grown in demand by 26.2% in February. Additionally, countries like Russia and the United States saw a high demand for the show.
A crucial component of content decisions is content valuation. Parrot Analytics' content valuation system provides an economic analysis of content using global data from audience demand and supply. This method provides an estimate of a title's contribution to a platform's value, including any stars or properties associated with the show. Content valuation uses demand data to predict how a particular title will perform with viewers, informing decisions on distribution, programming, and financing. For example, by examining the top 10 global markets where "The Outsider" is most in-demand, executives can identify target markets for distribution that can add value to the show.
Demand data also assists with subscriber retention and acquisition strategy. For instance, knowing that "The Outsider's" audience is partial to shows like "The Handmaid's Tale" or "The Mandalorian" with similar genre, indicates the potential to retain existing subscribers and even attract new subscribers to the platform by acquiring or promoting similar shows.
Further, demand data helps executives make more informed decisions on supply & demand by identifying opportunities for acquisition or production in a genre that is gaining popularity amongst viewers. For example, executives can evaluate the possibility of producing a spin-off of "The Outsider" following strong franchisability of the show.
In conclusion, as an entertainment executive, your decisions on content acquisition, financing, distribution, and programming can be optimized for success, with demand data providing critical insights into the market trends, global appeal, and audience preferences. Therefore, by leveraging demand data, you can make more informed decisions that drive growth, enable revenue generation, and deliver greater value to your viewers.
The Outsider's travelability to Brazil in the last 30 days is 54%, which means that the audience demand for The Outsider is 54% of the demand in its country of origin, United States. Click through to another market to discover how well The Outsider travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Outsider is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Outsider, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using demand content analytics from Parrot Analytics for The Outsider in Brazil. We provide our partners with deep entertainment industry insight to help them drive better and more informed content investment strategies. Contact us today to find out more.