The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be a valuable tool for entertainment executives when making content decisions for their platforms. Parrot Analytics is uniquely positioned to provide data-driven insights into consumer demand for TV shows with its content valuation system that uses demand data to extract insights.
Using "The Patient" as an example, let's examine how demand data can be used to help executives make informed decisions about their content. Firstly, we can see that "The Patient" has 3.7 times the audience demand compared to the average show in Brazil over the last 30 days. This is a good position for the show.
Executive producers and programming directors can use this information to evaluate the show's performance within Brazil, and assess its suitability for the Brazilian market. Additionally, the data suggests that its demand has been increasing recently. This suggests a good opportunity to increase investment, and it may represent an interesting opportunity for the content distributor to incorporate it within their library.
Linear networks can also use the content valuation system to determine if “The Patient” has more value as a stand-alone program or if it should be part of a series. By assessing the audience demand across different regions and factors such as longevity, travelability and momentum, stakeholders can make informed decisions about their acquisition and distribution strategies.
Moreover, talent agencies can find useful insights in the list of the shows that fans of “The Patient” also like, as it could provide valuable inspiration to identify an audience base to target with talent or suggest future projects to develop.
Beyond this, the demand data may be useful to determine a fair price for the show, as well as its value to potential buyers across different regions. Furthermore, by studying the data, network executives can detect the market's most in-demand genres, and focus on making investments in this area of content creation.
In conclusion, the use of demand data can help entertainment executives to make smarter decisions around content acquisition, programming, and distribution by providing a more solid grounding based on viewers' tastes and preferences. Parrot Analytics content valuation system can help monetize the assets they own or deliver better content solutions for their audiences, and make more informed decisions that can eventually drive value while minimizing the risk of failing to satisfy their audiences.
The Patient's travelability to Brazil in the last 30 days is 32%, which means that the audience demand for The Patient is 32% of the demand in its country of origin, United States. Click through to another market to discover how well The Patient travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Patient is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Patient, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for The Patient in Brazil. We provide our partners with valuable SVOD analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.